Topic: The Clorox Company

Green, Inc.

Hot off the press Green Inc.: An Environmental Insider Reveals How a Good Cause Has Gone Bad (Lyons Press, $24.95), takes readers behind some of the not-so-kosher alliances environmental organizations have had with corporations over ...READ»

Debunking the Myth of Sustainable Brands

There is no such thing as a 'sustainable brand.' Trouble is, the misnomer can lead to greenwashing and economic consequences, too. READ»

Green Washing

I enjoyed reading your excellent article about the Sierra Club's endorsement of the new Clorox Green Works line ("Cleaning Solution," September). As marketing professors and researchers, my colleague Cathy Hartman and I ...READ»

Clorox to Phase Out Deadly Chlorine Gas

Greenpeace gave Clorox a pat on the back today for phasing out the use of deadly chlorine gas for making bleach at its seven US plants. Not only is this move to safer chemical processes better for the environment, it lowers the ...READ»

Green is Green for Clorox

Back in September I wrote about Clorox's identification of sustainability as one of three major consumer trends to follow toward success. Last Friday CEO Don Knauss's vision was borne out as the company beat analyst's expectations.READ»

• Clorox Goes Green

Clorox & The Sierra Club Take On Method

Today's The New York Times' "Business of Green" special section has a fascinating article about the latest eco-marriage: Clorox and The Sierra Club. The "green trench warfare" Method's Adam Lowry refers to in ...READ»

The Business of Barbecue

Where's the beef? During National Barbecue Month, it's usually sizzling over charcoal with pork, poultry, and (sometimes) veggies. As Memorial Day, the unofficial beginning of the summer grill season, looms, the industry remains red hot. Here's a tasting platter of stats.READ»

Clorox Goes Green

Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain.READ»

• Are Beijing's Olympics Really Green?

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• Updates

Military vs. MBA

At an employment fair in San Diego, Nextel, Amazon.com, Morgan Stanley, Johnson & Johnson and Clorox, to name a few or the 49 companies present, were very busy hiring former military service members. These companies were eagerly ...READ»

Cleaning up Your Customers

I remember how shocked I was when I first learned what a breeding ground for bacteria our workspaces are. So I was delighted that Clorox just launched its Cubicle Takeover Makeover contest. People may enter by submitting a digital ...READ»

The Bravest Brands

Five companies that give people something worth fighting for.READ»

In Good Company with Fast Company

Welcome to my first post. I am so excited for the opportunity to engage in a conversation with people who are innovative and entrepreneurial in helping their businesses and their communities to be stronger and more vibrant. ...READ»

Toxic Yogurt? GoodGuide Rechannels Your Food Rage

Ocean Spray 100% Cranberry Juice has more sugar than a can of Coke? Beef has a carbon footprint three times the size of chicken? Companies like Nestle and Dole have been implicated for labor rights violations recently? That's what ...READ»

Bright, Shiny Future for Green Cleaning

Last week I noted Clorox's earnings successes, credited in part to its Greenworks cleaners brand. Today a press release from Earth Friendly Cleaners, a small 15-year-old company dedicated to award-winning, plant-based, cruelty-free ...READ»

• Green is Green for Clorox

Open Innovation - What You Said

As companies are looking for ways to fuel innovation without burning cash and other resources, one method of idea generation that has been garnering a lot of buzz is open innovation.  In pursuing open innovation, companies ...READ»

The 10 Most Creative People in Ethonomics

1. Shai Agassi, CEO, Better Place A former software entrepreneur, Agassi is leading the pack on electric vehicle charging stations. His vision: battery-powered vehicles made by Renault-Nissan, a vast network of charging ...READ»

What Makes Us Loyal?

In a comment posted this morning, reader Joseph Price mentions two things that make him loyal to a brand: A great deal -- a price or unique combination or price and service that no one else can match, and The "my little secret" ...READ»

The World's Most Innovative Companies

We canvassed the experts, analyzed the products, and crunched the numbers. From visionary upstarts to storied stalwarts, here are companies that dazzle with new ideas -- and prove beyond a doubt how business is a force for change. We call them the Fast 50.READ»

• Presenting the 2008 Fast 50
• The Faces and Voices of Google
• Slideshow: The World's 50 Most Innovative Companies

Green Rankings Are a Great Way to Benchmark Successful Strategies

When we think “green company” what companies come to mind? Patagonia, Stonyfield Farms, and now even WalMart. But there are hundred of corporations (if not thousands) that deserve to be called out for the amazing business ...READ»

Self-Cleaning Kitchens Eliminate the Need for Detergent, Housework

The amount of detergents, solvents, and smelly kitchen-cleaners found on supermarket shelves is mind-boggling. Someday soon, though, these toxic agents of cleanliness could become relics of the past. Scientists at Purdue University ...READ»

The 10 Greenest Brands, Chosen by You

Much ado has been made about Newsweek's Green Rankings of the biggest corporations in America. But public perception of sustainability is just as important as reality--the greenest company in the world is worthless if it has no ...READ»

Chapter Seven: From Ecology to Economy

Big Business and the Disconnect from ValueREAD»

Tough Love

Business wants to love design, but it's often an awkward romance. READ»

"Reverse Graffiti" Artist Paul Curtis Shows Us How Dirty We Really Are

If there is a lesson in the work of the British artist Paul Curtis (aka "Moose"), it would be that the world is a mess. Curtis's signature technique is cleaning.READ»