I enjoyed reading your excellent article about the Sierra Club's endorsement of the new Clorox Green Works line ("Cleaning Solution," September). As marketing professors and researchers, my colleague Cathy Hartman and I ...READ MORE›
Greenpeace gave Clorox a pat on the back today for phasing out the use of deadly chlorine gas for making bleach at its seven US plants. Not only is this move to safer chemical processes better for the environment, it lowers the ...READ MORE›
Hot off the press Green Inc.: An Environmental Insider Reveals How a Good Cause Has Gone Bad (Lyons Press, $24.95), takes readers behind some of the not-so-kosher alliances environmental organizations have had with corporations over ...READ MORE›
Back in September I wrote about Clorox's identification of sustainability as one of three major consumer trends to follow toward success. Last Friday CEO Don Knauss's vision was borne out as the company beat analyst's expectations.READ MORE›
Today's The New York Times' "Business of Green" special
section has a fascinating article about the latest eco-marriage: Clorox
and The Sierra Club. The "green trench warfare" Method's Adam Lowry
refers to in ...READ MORE›
Where's the beef? During National Barbecue Month, it's usually sizzling over charcoal with pork, poultry, and (sometimes) veggies. As Memorial Day, the unofficial beginning of the summer grill season, looms, the industry remains red hot. Here's a tasting platter of stats.READ MORE›
Last week I spent a few days at the inaugural edition of the Open Innovation Summit. Considering this was the first year for the event and that December is not a great month to host conferences in, I think it was well ...READ MORE›
Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain.READ MORE›
At an employment fair in San Diego, Nextel, Amazon.com, Morgan Stanley, Johnson & Johnson and Clorox, to name a few or the 49 companies present, were very busy hiring former military service members. These companies were eagerly ...READ MORE›
I remember how shocked I was when I first learned what a breeding ground for bacteria our workspaces are. So I was delighted that Clorox just launched its Cubicle Takeover Makeover contest.
People may enter by submitting a digital ...READ MORE›
Welcome to my first post. I am so excited for the opportunity to engage in a conversation with people who are innovative and entrepreneurial in helping their businesses and their communities to be stronger and more vibrant. ...READ MORE›
Writing from the United States, where the government seems to escape dysfunction only when blizzards shut its doors, it is tempting to look to business or NGOs for solutions to economic difficulties.And in fact, many companies are ...READ MORE›
Ocean Spray 100% Cranberry Juice has more sugar than a can of Coke? Beef has a carbon footprint three times the size of chicken? Companies like Nestle and Dole have been implicated for labor rights violations recently? That's what ...READ MORE›
Last week I noted Clorox's earnings successes, credited in part to its Greenworks cleaners brand. Today a press release from Earth Friendly Cleaners, a small 15-year-old company dedicated to award-winning, plant-based, cruelty-free ...READ MORE›
As companies are looking for ways to fuel innovation without burning
cash and other resources, one method of idea generation that has been
garnering a lot of buzz is open innovation. In pursuing open
innovation, companies ...READ MORE›
1. Shai Agassi, CEO, Better Place
A former software entrepreneur, Agassi is leading the pack on electric vehicle charging stations. His vision: battery-powered vehicles made by Renault-Nissan, a vast network of charging ...READ MORE›
In a comment posted this morning, reader Joseph Price mentions two things that make him loyal to a brand:
A great deal -- a price or unique combination or price and service that no one else can match, and
The "my little secret" ...READ MORE›
This decade was a tipping point for the sustainability movement and this piece, written by Landor Associates' Russ Meyers, looks at the promotion and expansion of green brands.With the beginning of a new decade came new interest in ...READ MORE›
In the 1960s, fringe groups sparked awareness of animal cruelty, environmental sustainability and numerous other causes — eventually giving birth to organizations such as PETA in the 1980s. Messages from these fringe...READ MORE›
When we think “green company” what companies come to mind? Patagonia, Stonyfield Farms, and now even WalMart. But there are hundred of corporations (if not thousands) that deserve to be called out for the amazing business ...READ MORE›
The amount of detergents, solvents, and smelly kitchen-cleaners found on supermarket shelves is mind-boggling. Someday soon, though, these toxic agents of cleanliness could become relics of the past. Scientists at Purdue University ...READ MORE›
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