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Topic: The Clorox Company

  
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Corporate Leadership for the 21st Century: Sustainability Experience Required

You will soon find that no corporate board will hire a CEO or elect a new board member who doesn't have experience in environmental sustainability and social issues. Why would I say this? And where would a corporate person gain ...READ»

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Sustainable Excellence: The Must-Read Book

A new book, Sustainable Excellence, shows that for companies to deliver lasting value for investors, they must create strategies that include solutions to the biggest social and environmental challenges of the twenty-first century. ...READ»

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A History of Green Brands: 2000's Thousands of Flowers Bloom

This decade was a tipping point for the sustainability movement and this piece, written by Landor Associates' Russ Meyers, looks at the promotion and expansion of green brands.With the beginning of a new decade came new interest in ...READ»

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Enter the Sustainable Innovation Open By May 8!

<img src="http://farm4.static.flickr.com/3157/4563942618_3927c99cf9.jpg" width="300" height="300" alt="4303_300" />I'll be going back to beautiful Monterrey, California June 7-10 for the Sustainable Brands conference (Fast ...READ»

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Examining the Conscious Consumer: Segments, Stats, Brands, Facts

In the 1960s, fringe groups sparked awareness of animal cruelty, environmental sustainability and numerous other causes — eventually giving birth to organizations such as PETA in the 1980s. Messages from these fringe...READ»

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Why Companies are in the Mobilization Business

Writing from the United States, where the government seems to escape dysfunction only when blizzards shut its doors, it is tempting to look to business or NGOs for solutions to economic difficulties.And in fact, many companies are ...READ»

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Jeffrey Hollender: Seventh Generation, Triple Bottom Line Entrepreneur

Jeffrey Hollender is not some rogue economist or politician running for office. In fact, he's the unlikely mogul of toilet paper—100% recycled, toxin-free toilet paper, to be precise--and a bevy of other natural household cleaners as Chairman of Seventh Generation.READ»

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Five Components to Great Workplaces

Do your employees love to come to work everyday or do they dread getting out of bed, knowing they have to work at a place they hate?READ»

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Reflecting On The Open Innovation Summit

Last week I spent a few days at the inaugural edition of the Open Innovation Summit. Considering this was the first year for the event and that December is not a great month to host conferences in, I think it was well ...READ»

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John Mackey's Whole Foods Vision to Reshape Capitalism

John Mackey, the Libertarian CEO of Whole Foods, says not to worry: Capitalism and the invisible hand will cure the world's ills. But isn't it a little late to start believing in magic?READ»

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Clorox to Phase Out Deadly Chlorine Gas

Greenpeace gave Clorox a pat on the back today for phasing out the use of deadly chlorine gas for making bleach at its seven US plants. Not only is this move to safer chemical processes better for the environment, it lowers the ...READ»

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Green Rankings Are a Great Way to Benchmark Successful Strategies

When we think “green company” what companies come to mind? Patagonia, Stonyfield Farms, and now even WalMart. But there are hundred of corporations (if not thousands) that deserve to be called out for the amazing business ...READ»

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"Reverse Graffiti" Artist Paul Curtis Shows Us How Dirty We Really Are

If there is a lesson in the work of the British artist Paul Curtis (aka "Moose"), it would be that the world is a mess. Curtis's signature technique is cleaning.READ»

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The 10 Greenest Brands, Chosen by You

Much ado has been made about Newsweek's Green Rankings of the biggest corporations in America. But public perception of sustainability is just as important as reality--the greenest company in the world is worthless if it has no ...READ»

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Crafting Your Own Innovation Strategy: The Who, What, and How

If companies seek to innovate sustainably over time, they need to understand who they focus on, what they should make, and how they actually conceive and develop new products and services.READ»

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Debunking the Myth of Sustainable Brands

There is no such thing as a 'sustainable brand.' Trouble is, the misnomer can lead to greenwashing and economic consequences, too. READ»

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Self-Cleaning Kitchens Eliminate the Need for Detergent, Housework

The amount of detergents, solvents, and smelly kitchen-cleaners found on supermarket shelves is mind-boggling. Someday soon, though, these toxic agents of cleanliness could become relics of the past. Scientists at Purdue University ...READ»

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The Bravest Brands

Five companies that give people something worth fighting for.READ»

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The 10 Most Creative People in Ethonomics

1. Shai Agassi, CEO, Better Place A former software entrepreneur, Agassi is leading the pack on electric vehicle charging stations. His vision: battery-powered vehicles made by Renault-Nissan, a vast network of charging ...READ»

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Chapter Seven: From Ecology to Economy

Big Business and the Disconnect from ValueREAD»

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Open Innovation - What You Said

As companies are looking for ways to fuel innovation without burning cash and other resources, one method of idea generation that has been garnering a lot of buzz is open innovation.  In pursuing open innovation, companies ...READ»

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The Business of Barbecue

Where's the beef? During National Barbecue Month, it's usually sizzling over charcoal with pork, poultry, and (sometimes) veggies. As Memorial Day, the unofficial beginning of the summer grill season, looms, the industry remains red hot. Here's a tasting platter of stats.READ»

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Toxic Yogurt? GoodGuide Rechannels Your Food Rage

Ocean Spray 100% Cranberry Juice has more sugar than a can of Coke? Beef has a carbon footprint three times the size of chicken? Companies like Nestle and Dole have been implicated for labor rights violations recently? That's what ...READ»

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Fast 50 Updates

Thirty-three of the companies on last year's Fast Company 50 didn't make the list this time. But that doesn't mean they've lost their luster. Here's what they've been up to.READ»