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Topic: The Ad Age Group

  
ADVERTISING + PR   |  3 comments

Does This Make Your Hair Stand on End?


Relevancy Score: 100
Tue Aug 16, 2005 at 11:56 AM

Today's Advertising Age has a story about advertisers -- specifically the big carmakers -- pressuring magazines for "product placement." Never mind the euphemisms or the tap-dancing. What they're telling revenue-starved magazines is ...READ»

Kenan Samms
INNOVATION   |  4 comments

Innovation: Todd And’s POWER 150 Now by AdAge – Will This Change Things?

BY Valeria Maltoni
Relevancy Score: 98
Thu Jul 26, 2007 at 9:40 AM

Does Advertising Age taking over Todd And’ Power 150 represent a coming of age of the blogosphere or just more advertising? The blogosphere has always had its lists – Top 10 reasons Why, 5 Ways to, 3 Tips for and The Power 150 ...READ»

INNOVATION   |  4 comments

Innovation: Todd And’s POWER 150 Now by AdAge – Will This Change Things?


Relevancy Score: 98
Thu Jul 26, 2007 at 9:40 AM

Does Advertising Age taking over Todd And’ Power 150 represent a coming of age of the blogosphere or just more advertising? The blogosphere has always had its lists – Top 10 reasons Why, 5 Ways to, 3 Tips for and The Power 150 ...READ»

INNOVATION   |  4 comments

Innovation: Todd And’s POWER 150 Now by AdAge – Will This Change Things?


Relevancy Score: 98
Thu Jul 26, 2007 at 9:40 AM

Does Advertising Age taking over Todd And’ Power 150 represent a coming of age of the blogosphere or just more advertising? The blogosphere has always had its lists – Top 10 reasons Why, 5 Ways to, 3 Tips for and The Power 150 ...READ»

ADVERTISING + PR   |  6 comments

Geico’s Gecko Gets Action

BY Linda Tischler
Relevancy Score: 86
Wed Jun 27, 2007 at 4:10 PM

So here’s a question for you ROI vs creativity freaks out there: Is the growth in Geico’s market share --- the only player in the auto insurer category to achieve double digit growth over the past four years --- a function of its ...READ»

CHANGE MANAGEMENT   |  Comment

Get RED

BY John N. Pasmore
Relevancy Score: 77
Thu Apr 5, 2007 at 2:23 AM

It’s funny how giving gets controversial. Superficially the idea of donating money from a purchase to a charity seems pretty innocuous. And providing money or treatments for Africans suffering from AIDS truly saves lives. ...READ»

INNOVATION   |  Comment

The Celebrity Cell

BY Ryan Underwood
Relevancy Score: 63
Wed Dec 19, 2007 at 7:56 AM

Uh-oh. Is Jessica Simpson living in your brain? Researchers now know why we remember celebrity-filled ads. But do they work?READ»

CAMEL   |  2 comments

Big Tobacco, Little Pouches

BY Melanie Brooks
Relevancy Score: 62
Wed Jun 25, 2008 at 12:43 PM

Have you heard about the new tobacco pouches? I hadn’t either until I opened the latest issue of Advertising Age. The new pouches – called snus -- look like tiny tea-bag pouches and don’t require a spittoon. They just sit ...READ»

INNOVATION   |  1 comment

Advertising, Under Review

BY Christine Canabou
Relevancy Score: 62
Wed Dec 19, 2007 at 12:34 AM

Unit of OneREAD»

RE:CON BLOGWORLDEXPO   |  Comment

Report from BlogWorldExpo: Blogging and Television

BY Lynne d Johnson
Relevancy Score: 60
Fri Nov 9, 2007 at 4:27 PM

Highlights from 11.08.07 4 PM session: Blogging and Television @ BlogWorldExpo. I came to this session expecting a talk about the intersection of blogging and television, perhaps even some highlights on Vlogging (video blogging). It ...READ»

CONFERENCES   |  9 comments

From Hip-Hop to Geek Wisdom

BY Danielle Sacks
Relevancy Score: 59
Wed Nov 28, 2007 at 9:18 AM

A couple of weeks ago I attended Advertising Age's The Idea Conference, the ad trade's respectable attempt to bring together a mash-up of interesting thinkers. The one day brain dump began with an exceptionally freestyle monologue by ...READ»

Kenan Samms
TECHNOLOGY   |  Comment

Technology: The New Normal?

BY Robert Buckman
Relevancy Score: 59
Mon Jun 2, 2008 at 7:19 PM

You've got to ask yourself what the world is coming to when you've got to pony up $15 for your first checked bag. I wouldn't call it "nickel and diming" by any stretch of the imagination because, let's face it, those ...READ»

LEARNING, TRAINING, + DEVELOPMENT   |  Comment

Mag Tires

BY Heath Row
Relevancy Score: 54
Tue Nov 18, 2003 at 11:30 AM

According to the new edition of Advertising Age, the CFO of the Ford Motor Co. has ordered all employees to cancel all magazine and newspaper subscriptions paid for by the company. He also asked people to get refunds when ...READ»

BRAND MANAGEMENT   |  Comment

Hitler, September 11th and Examples of Inept Brand Management

BY Marc Hausman
Relevancy Score: 52
Mon Sep 7, 2009 at 9:12 PM

Companies are testing the boundaries when it comes to brand promotion in an attempt of find a balance between shocking and downright offensive. READ»

INTERNET + WEB   |  3 comments

Web: Can A Social Network Save Business 2.0?

BY Lynne d Johnson
Relevancy Score: 52
Wed Jul 18, 2007 at 6:01 PM

Yesterday, I completely missed the news. The New York Times's Brad Stone wrote about, "Ad Downtown Threatening the Survival of Business 2.0." Forbes Brian Caulfield had even covered the impending demise of the publication, "Bye-Bye, ...READ»

   |  Comment

Our Wow Project

BY the founding editors
Relevancy Score: 49
Wed Dec 19, 2007 at 12:03 AM

A letter from the founding editors.READ»

newspaper
OLD MEDIA   |  Comment

Five New Schemes to Save Old Media

BY Clay Dillow
Relevancy Score: 49
Wed Oct 7, 2009 at 9:56 AM

Those working in the media, particularly old media, are constantly cognizant that current revenue models for media companies are not working. Those who aren’t were reminded just how fragile things are this week as magazine house ...READ»

BRANDING   |  4 comments

Dressed for Success

BY Linda Tischler
Relevancy Score: 44
Thu Jul 7, 2005 at 7:34 PM

Will McDonald's staffers lose the attitude if they're dressed in hip baggy pants and hoodies instead of dismal perma-press duds? That's an $80M experiment the company says it's now willing to make. This week's Advertising Age ...READ»

ADVERTISING   |  Comment

Idea Professionals, Beware of Microconcepting

BY David Sherwin
Relevancy Score: 42
Wed Feb 20, 2008 at 11:12 AM

I was watching Martin Lindstrom's "Brand Flash" this morning on AdAge.com when a thought struck me like a brick. Now I'm going to lob it at you. The AdAge segment was regarding BootB.com, an online marktetplace a la ...READ»

   |  4 comments

Mobile Homing Signal

BY Heath Row
Relevancy Score: 41
Thu Feb 22, 2007 at 2:12 PM

I wouldn't say that I've lost a lot of sleep over it, but it still kind of boggles my mind that Warren Buffett owns a mobile home company. In my mind, stereotypes admitted, mobile homes are all about the downtrodden, tornadoes, the ...READ»

NEWS + CURRENT EVENTS   |  1 comment

Mel Karmazin's Greatest Hits


Relevancy Score: 40
Wed Mar 14, 2007 at 12:52 PM

As XM and Sirius await to see if their $13 billion merger proposal passes muster with the FCC (which specifically prohibited such a thing when it awarded the two companies their licenses), let's take a look back and see what Mel ...READ»

   |  Comment

Luxury's Long Tail

BY Tim Manners
Relevancy Score: 40
Tue Jul 8, 2008 at 5:45 PM

Thanks largely to the deluxe-uccinos at Starbucks and the Michael Graves teapot at Target, it's now an article of faith that luxury is within reach of nearly every man, woman and child. But it also raises an enduring question: When a ...READ»

INNOVATION   |  2 comments

Mad Ave's Latest Fetish: Intellectual Property

BY Danielle Sacks
Relevancy Score: 40
Mon May 12, 2008 at 4:36 PM

"Gentleman Callers" candles. "Fat Pig" chocolates. "Dogmatic" gourmet hot dogs. It's no surprise this slew of new tongue-in-cheek brands come straight from the front lines of manufactured hipness: ad ...READ»

best job in the world, queensland
TOURISM QUEENLAND   |  Comment

Nitro's 'Best Job' Campaign Wins Cyber Lions Grand Prix in Cannes

BY Alissa Walker
Relevancy Score: 38
Wed Jun 24, 2009 at 5:42 PM

One of the buzziest campaigns we've seen in a long time tops three categories in the advertising awards festival.READ»

   |  Comment

Extra! Extra! See How E-News Services Rate

BY Fast Company
Relevancy Score: 37
Tue Dec 18, 2007 at 5:39 PM

The race for readers is on.READ»

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