Now businesses are ready to cash-in on popular microblogging tools by Twitter boasting upwards of 30-million users, as it announced its new advertisement model. As reported by SustainableVirtualBiz.com, Twitter has ...READ»
Today's Advertising Age has a story about advertisers -- specifically the big carmakers -- pressuring magazines for "product placement." Never mind the euphemisms or the tap-dancing. What they're telling revenue-starved magazines is ...READ»
Does Advertising Age taking over Todd And’ Power 150 represent a coming of age of the blogosphere or just more advertising? The blogosphere has always had its lists – Top 10 reasons Why, 5 Ways to, 3 Tips for and The Power 150 ...READ»
Does Advertising Age taking over Todd And’ Power 150 represent a coming of age of the blogosphere or just more advertising? The blogosphere has always had its lists – Top 10 reasons Why, 5 Ways to, 3 Tips for and The Power 150 ...READ»
Does Advertising Age taking over Todd And’ Power 150 represent a coming of age of the blogosphere or just more advertising? The blogosphere has always had its lists – Top 10 reasons Why, 5 Ways to, 3 Tips for and The Power 150 ...READ»
So here’s a question for you ROI vs creativity freaks out there: Is the growth in Geico’s market share --- the only player in the auto insurer category to achieve double digit growth over the past four years --- a function of its ...READ»
It’s funny how giving gets controversial. Superficially the idea of donating money from a purchase to a charity seems pretty innocuous. And providing money or treatments for Africans suffering from AIDS truly saves ...READ»
Have you heard about the new tobacco pouches? I hadn’t either until I opened the latest issue of Advertising Age. The new pouches – called snus -- look like tiny tea-bag pouches and don’t require a spittoon. They just sit ...READ»
Highlights from 11.08.07 4 PM session: Blogging and Television @ BlogWorldExpo.
I came to this session expecting a talk about the intersection of blogging and television, perhaps even some highlights on Vlogging (video blogging). It ...READ»
You've got to ask yourself what the world is coming to when you've got to pony up $15 for your first checked bag.
I wouldn't call it "nickel and diming" by any stretch of the imagination because, let's face it, those ...READ»
A couple of weeks ago I attended Advertising Age's The Idea Conference, the ad trade's respectable attempt to bring together a mash-up of interesting thinkers. The one day brain dump began with an exceptionally freestyle monologue by ...READ»
According to the new edition of Advertising Age, the CFO of the Ford Motor Co. has ordered all employees to cancel all magazine and newspaper subscriptions paid for by the company. He also asked people to get refunds when ...READ»
Yesterday, I completely missed the news. The New York Times's Brad Stone wrote about, "Ad Downtown Threatening the Survival of Business 2.0." Forbes Brian Caulfield had even covered the impending demise of the publication, "Bye-Bye, ...READ»
Those working in the media, particularly old media, are constantly cognizant that current revenue models for media companies are not working. Those who aren’t were reminded just how fragile things are this week as magazine house ...READ»
Will McDonald's staffers lose the attitude if they're dressed in hip baggy pants and hoodies instead of dismal perma-press duds? That's an $80M experiment the company says it's now willing to make. This week's Advertising Age ...READ»
I was watching Martin Lindstrom's "Brand Flash" this morning on AdAge.com when a thought struck me like a brick. Now I'm going to lob it at you.
The AdAge segment was regarding BootB.com, an online marktetplace a la ...READ»
I wouldn't say that I've lost a lot of sleep over it, but it still kind of boggles my mind that Warren Buffett owns a mobile home company. In my mind, stereotypes admitted, mobile homes are all about the downtrodden, tornadoes, the ...READ»
As XM and Sirius await to see if their $13 billion merger proposal passes muster with the FCC (which specifically prohibited such a thing when it awarded the two companies their licenses), let's take a look back and see what Mel ...READ»
Thanks largely to the deluxe-uccinos at Starbucks and the Michael Graves teapot at Target, it's now an article of faith that luxury is within reach of nearly every man, woman and child. But it also raises an enduring question: When a ...READ»
"Gentleman Callers" candles. "Fat Pig" chocolates. "Dogmatic" gourmet
hot dogs. It's no surprise this slew of new tongue-in-cheek brands come
straight from the front lines of manufactured hipness: ad ...READ»
