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Topic: The Ad Age Group

  
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Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul

Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?READ»

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Alex Bogusky, Advertising's Elvis, Tells Fast Company Why He Quit MDC and the Ad Biz

“Miles [Nadal, CEO of MDC] started getting phone calls from some clients that didn’t like things that I had said,” Bogusky tells Fast Company exclusively.READ»

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The Mekanism Guarantee: They Engineer Virality

Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.READ»

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Mobile Advertising Promoted Tweets Announced

Now businesses are ready to cash-in on popular microblogging tools by Twitter boasting upwards of 30-million users, as it announced its new advertisement model. As reported by SustainableVirtualBiz.com, Twitter has ...READ»

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Google: the Future of Mobile Advertising?

What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented...READ»

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Social Media Takes to the Field

Sure…corporate marketing grabs the headlines, yet field sales organizations just may benefit the most from social media. Here's why. READ»

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Most Innovative Companies - All Stars

These companies, featured on our 2008 and 2009 honor rolls, fought a dour economy with renewed creativity and bold initiatives. (Alas, not all fared ...READ»

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Superbowl Ad Breakdown

Admit it,  plenty of you watch the Superbowl solely for the commercials and not for the football. If that's true then you must have been disappointed last night because the football game was great for a ...READ»

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He's Conquered Burger King and Microsoft, but Can CP+B's Alex Bogusky Oversee 32 Agencies?

Ad powerhouse CP+B announces a new relationship with its parent company, MDC Partners, with a new role for Alex Bogusky as creative head of MDC's mini-empire.READ»

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Gigantic Prophylactic Serves as a Good Opportunity to Talk About S-E-X

Raise your hand if you are promiscuous. Come on, don't be shy ... you're in the company of friends here. Having a hunger for casual sexual relationships is nothing to be ashamed of. That is of course assuming that it's consensual, ...READ»

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An Ad That Won’t Make You Throw Up At 35,000 Feet

I hate flying! There, I said it. I dunno, maybe it’s the thought that I’m in a 95,000 pound metal tube that’s flying 35,000 feet above the ground. It just doesn’t seem right to me that something that large (and heavy) should ...READ»

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'Family Guy's MacFarlane Not PC Enough for Microsoft, Windows 7 Deal Pulled

Showing just how unhip being a PC can be, Microsoft has pulled out of a prime time Windows 7 sponsorship of a special by Family Guy creator Seth MacFarlane. According to Microsoft, MacFarlane's style didn't "fit with the Windows ...READ»

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Free Billboard Ad To Build a Brand

I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). ...READ»

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How to Mobilize Your Social Media

Your Entire Social-Network Audience Is Not on a ComputerREAD»

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Five New Schemes to Save Old Media

Those working in the media, particularly old media, are constantly cognizant that current revenue models for media companies are not working. Those who aren’t were reminded just how fragile things are this week as magazine house ...READ»

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An Out Of The Sandbox Advertising Idea

It’s October! And, that means that those of us in the Midwest, are preparing for hibernation. It’s truly a bittersweet time of year. Yeah, the fall colors are nice. Yeah, we’ve got Brett Favre in Minnesota and we’re all ...READ»

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Web Overtakes TV Ad Sales, But Is the Click-Through Rate Still Relevant?

Reports yesterday that Web ad sales have overtaken TV ad sales to become the largest advertising medium in the UK underscore the possibility that the Web holds the key to the future of marketing. But findings by a joint ...READ»

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Ant Qaeda: Guerilla Marketing is the Best Weapon of Defense

Is it just me or are the ants taking over the United States this year? Maybe it’s a Midwest thing, but having spent a fair amount of time outside over the past week, I’m convinced that colonies of ants are plotting some sort of ...READ»

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Hitler, September 11th and Examples of Inept Brand Management

Companies are testing the boundaries when it comes to brand promotion in an attempt of find a balance between shocking and downright offensive. READ»

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Potential Customers Are Just Driving By, It’s a Doggone Shame!

If you’re like me (most people are not), you have two children – plus one on the way, three cats and two dogs. Whew! With all of that chaos under one roof, it’s incredibly important that the kids play by the rules, the cats ... ...READ»

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Web Site is Pretty, But Your Traffic is Ugly — Here’s an Idea!

Alright, so your products are great, your customer service is next to none and your website sucks! Wait ... what? That’s right, you’ve eked out enough online sales to pay the grunts and keep the lights on, but you’ve now been ...READ»

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Nitro's 'Best Job' Campaign Wins Cyber Lions Grand Prix in Cannes

One of the buzziest campaigns we've seen in a long time tops three categories in the advertising awards festival.READ»

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Microsoft's "Laptop Hunters" Campaign Eating Away at Apple

It's easy to dismiss Microsoft's $300 million rebranding effort as an attempt to paint over fundamental problems with the company's products. Apple certainly has, continuing to belittle its PC counterparts as buggy and virus-ridden ...READ»

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Trust: Why Business Lost It, And How To Win It Back

What happened? Wall Street, in collusion with institutions around the world, have not only lost our wealth and our jobs, they have stolen our trust. Now we are “left to rely increasingly on governments for the creation of our wealth, something that they have always been conspicuously bad at doing.....Trust is fragile. Like a piece of china, once cracked it is never quite the same. And people's trust in business, and those who lead it, is today cracking." - Charles HandyREAD»