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Topic: Technorati Inc.

  
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Ford Speaks: How to Sell Cars and Influence People

This interview is part of our ongoing series related to The Influence Project. Scott Monty is the global digital communications chief for the Ford Motor Company, and full disclosure, a force to be reckoned with in The Influence ...READ»

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Avoiding the Fail Whale

[video_twistage 1]Speaking? * Paul Buchheit, Founder of Friendfeed and one of the the creators of Gmail. * Dorion Carroll, VP of engineering at Technorati * Nat Brown: CTO of iLike, a music community service that had ...READ»

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Most Innovative Companies - Media

Sponsored by by Anya ...READ»

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Defend My Name Explains Why Building Your Reputation is Important for Your Business

People tend to purchase services or products only from people they trust according to Online Reputation Experts at Defend My Name. Here they explain how to build a reputation online which creates trust between you and your customers providing you with repeat business.READ»

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B2B PR: Predictions from the Dr. Freud of B2B

So what does any B2B marketer want?As the year winds down and a new one begins to rear its head, it seems as good a time as any to wrap our hands around an answer.Forget for minute generalities like more leads or a better ROI that we ...READ»

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B2B PR: Curating your way to a brand new day

I’ve been thinking a lot about content curation after listening to Jason Rudman, director of Amex’s OPENForum.com, speak at the ANA Social Media Forum. For more on this topic also check out this excellent piece. And for some ...READ»

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Social Media as Time Transporter

Thirty-one years ago, the housemate with whom I’d found an apartment moved out, and I invited a poet friend of mine to take his place. We shared that apartment for several months, until he, too, moved on, and another friend moved ...READ»

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Brands 'should use social media to gauge public opinion'

Firms have been advised to use social media to get an idea of what people are saying about their brand online. READ»

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Prospecting Web 3.0 - Cold Calling Is Dead!

Transformation Of The Buying Process It comes as no surprise to anyone in sales that reaching target decision makers today by telephone is harder than ever before. With the Internet, there has been a dramatic change in the way companies buy because buyers are so well informed. They can find out virtually any information they want about a product or service without the help of a sales person. As a result, prospects are taking fewer calls from sales people and they often don't want sales people to make follow-up calls or visit until they get to a final requirement and oftentimes, not even then.READ»

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Blogging Is Dead, Long Live Journalism

Technorati's regular "State of the Blogosphere" analysis of the business is just out, and among the stats is the incredible fact that bloggers are being paid more than ever. Is it time to rethink the definition of blogging? ...READ»

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Public Relations: The Secret to Launching a Successful Product or Service

 The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»

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Top 5: Up-and-Coming Blogs for Social Entrepreneurs

Along with sustainability and green living, social entrepreneurship is quite a hot topic. One way people can recognize their own potential for social entrepreneurship is by reading and following the works of those who are at the forefront of the movement. Social entrepreneurship is a grassroots effort that has picked up steam with the help of blogs and bloggers all over the world. By using their resources – the Internet and various social media platforms – they’re spreading the word in a way that stays true to their convictions, and still getting the message across to millions. These leaders are smart, successful, and have a great deal of insight into the constantly changing world around them. In this week’s top five, we’re exploring…READ»

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Tips for Increasing Online Sales - The Questions You Need to Answer to Get More Customers Now

Follow these steps and you will increase website traffic and get more sales, because you'll be educating your prospects, answering their questions and teaching them how to buy from you.READ»

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Public Relations: Your Secret Weapon: Customer Service

 So many companies give lip service to customer service not realizing that it is as important to their branding and bottom line as advertising. Today I want to give a shout out to a company that doesn’t just talk the talk but ...READ»

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Building a Better Blog with Denise Wakeman

Expert blogger Denise Wakeman talks about the benefits of blogging, how to make time for blogging, how to promote your blog, and how blogging has changed over the years.READ»

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25 Ways to Promote and Market Your Blog

A blog might be the most powerful tool in your marketing toolbox, but it needs to be promoted as well. Here are 25 proven methods to driving more qualified leads to your blog.READ»

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How to Go from Anonymity to Fame With Just One Tweet

How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet? This is the story of how social media is changing how companies make news and how the new ...READ»

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New Studies Provide Insight Into Twitter Tweeters

Recently a couple of studies all about Twitter usage were released. This is great news to all of us working in the social media field who previously had mostly case studies and empirical experience to guide organizations in best ...READ»

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How to Use Social Media to Generate Buzz for Your Event

Michael Stelzner is an experienced Internet marketer, but even he was surprised with the results from the marketing campaigns that he and his team implemented for their Social Media Success Summit. In the excerpts below, Michael talks about the tools they leveraged to generate buzz and build momentum to put on a successful event...ideas you can replicate for your own marketing campaignsREAD»

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Public Relations: The Latest False Dichotomy: PR vs. Advertising

People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ»

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Public Relations: Call off the Undertakers

There's an interesting discussion going on online about “Is the PR Business Extinct?”  The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ»

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Personal Branding for Young Professionals: An Interview with Dan Schawbel, Author of Me 2.0

As the job market becomes more and more competitive, students and recent grads need to do everything they can to stand out from their peers. One great way to do this is by building your professional reputation, also known as your ...READ»

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Careers: Personal Branding: The New World of Online Advertising

Move over Simon Cowell. Make way for Nalts and P0YKPAC Say what? Welcome to the new world of online advertising where companies no longer need to pay mega millions to plop a Coke can in front of a TV celebrity like ...READ»

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Careers: Personal Branding and Seth Godin's PR Salvo

If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin. In ...READ»

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Careers: Personal Branding Advice From Moses

Quick branding test: What do the cartoon character Bob the Builder, Moses and one of Santa’s elves have in common?   Answer: They are all alter egos of the amazingly eclectic, not-afraid-to-act-goofy Lou Bortone, an ...READ»