Topic: Taco Bell Corp.

When Right is Wrong

Sometimes a bad idea is only a bad idea because it was in the wrong universe. Who didn't love the Taco Bell dog, and who hasn't at one point or another uttered the phrase "Yo quiero Taco Bell"? Seemed like a great idea for ...READ»

Score One for the Little Guys!

After a two-year boycott, Taco Bell finally acceded to demands to improve the wages and working conditions of farmworkers, primarily for immigrants who pick tomatos for the burrito giant in Florida. While it's also heartening to ...READ»

Big Learning, Fast Futures

The faster you learn, the bigger you win.READ»

Shame On Taco Bell and KFC

This morning I read AdAge's article about Taco Bell's stupidity - 50 Cent Sues Taco Bell Over Value-Menu Stunt - and could not believe a company would risk such damage to their brand by offending an entire race of people in an effort ...READ»

Rapper 50 Cent Butts Heads With Taco Bell In Trademark Infringement Suit

There's a legal squabble going on between Taco Bell and rapper 50 Cent over a faux letter the company sent out, asking that the celebrity change his name for a day to "79 Cent" -- the pricepoint of one of its value meals -- and earn ...READ»

When Children Outshine the Parents

Speaking of sports, let's turn our attention to the Kentucky Derby. The Wall Street Journal reports that Yum Brands -- parent company of the better-known KFC, Pizza Hut, and Taco Bell enterprises -- has hitched its star to the ...READ»

The 10 Most Creative People in Marketing and Advertising

1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and ...READ»

What Comes After What Next

Watts Wacker says you can see the future.READ»

Trans Fat Freedom

Yum Brands, Inc. announced this morning that its 5,500 U.S. KFC stores will replace partially hydrogenated vegetable oil in most menu items (it hasn’t found a good alternative for biscuits) with soybean oil by April 2007. That ...READ»

The Fad That Forgot People

One of reengineering's creators explains the iron triangle that turned a modest idea into a destructive fad -- and offers advice on how to avoid the next one.READ»

More Than Skin Deep

I have a huge problem with creating experiences for the sake of creating an experience. I also loathe the expression 'eatertainment'. I think it waxes over and trivializes the need to not only design experiences, but create ...READ»

Winging It

The Education of an Accidental CEO: Lessons learned from the trailer park to the corner office, by David Novak Release date: October 9 Novak, CEO of Yum Brands--which owns KFC, Taco Bell, and Pizza Hut--shares the wisdom ...READ»

Have You Forgiven JetBlue?

Recently, I sat down with David Neeleman, JetBlue's CEO, to hear about the aftereffects of its high-profile meltdown in February and his strategy for leading through crisis. Before the piece hit the presses, we sent an advance copy ...READ»

What Comes First: Ads or PR?

Advertising is a hammer, and public relations is the nail, according to marketing guru Al Ries, author of The Fall of Advertising and the Rise of PR. What does that mean? More than 50 advertising insiders and public relations ...READ»

1.How to Hire by wire

For five years, as I researched how certain companies provide consistently great service, I heard the same refrain: 'Our people are our most important asset.' Trouble was, I heard that just as often from companies with terrible service.READ»

Why Your Gut Is More Ethical Than Your Brain

If you've ever been part of a discussion on ethics, in school or elsewhere, chances are you didn't spend much time talking about your feelings. It's believed that to live ethically, we must engage our reason, which reins in the ...READ»

• Three Lessons in "Rational" Prices Raising Ethical Questions

The Best Super Bowl Ad Ever!

What if a dozen major marketers joined forces to create one mega ad? The most memorable (yet familiar) spot in TV history.READ»

Andy Pearson, Remembered

Andrall ("Andy") Pearson died March 11 in Palm Beach at the age of 80. Pearson was a friend of the family, as they say--one of the original seed investors in Fast Company and a guy who helped shape the focus and strategy of the ...READ»

Florida Tomato Pickers Get a Penny Raise From Chipotle

One penny might sound inconsequential, but for these workers it translates into a 64% wage increase.READ»

Andy Pearson Finds Love

Twenty years ago, as CEO of PepsiCo, Andy Pearson was named one of the 10 toughest bosses in America. Now at Tricon, Pearson has found a new way to lead -- one based on personal humility and employee recognition.READ»

60 Seconds with Greg Daniels

Greg Daniels, who's in charge of the U.S. version of The Office, (sadly) finds inspiration for his sitcom in office parks everywhere.READ»

April Fools' Day: How Pranking Your Customers Can Buoy Your Brand [update]

UPDATE: If you're as April Fools'-obsessed as we are, you've probably spent the entire day trolling the Internet for pranks. And because so many big-name brands stepped up, we all had a lot to enjoy. (See our ...READ»

Corporate Social Responsibility Reports Fail to Prove Business Case

Corporate Social Responsibility reports almost never include data that supports the business case for CSR strategies. Unless business can tie the benefits of CSR to the bottom line it will be jettisoned during tough financial times. ...READ»

Fast Company Recommended Events April 2009

What's happening in AprilREAD»

• Numerology: The Golf Economy
• Celebrate: Dilbert's 20th Birthday

How to Quit Your Job

You spend at least a third of your time -- and maybe much more -- at work, so it's time to learn the difference between a job you ride out and one you need to leave.READ»