Movies and TV shows are riddled with product placements, but those pesky ads could soon be removed at the click of a button, thanks to a new Web service called Unlogo.READ»
An inescapable trend in 2009, especially for city-dwellers, is that of the food truck. (Being in a recession didn't hurt.) Enter RoamingHunger.com, the first nationwide food truck tracker. READ»
If you've ever been part of a discussion on ethics, in school or elsewhere, chances are you didn't spend much time talking about your feelings. It's believed that to live ethically, we must engage our reason, which reins in the ...READ»
1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky
He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and ...READ»
In this Q&A with Stacy Perman, author of "In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules," we uncover how the West Coast chain is shaking up the fast-food industry--one "animal style" burger at a time.READ»
UPDATE: If you're as April Fools'-obsessed as we are, you've probably spent the entire day trolling the Internet for pranks. And because so many big-name brands stepped up, we all had a lot to enjoy. (See our ...READ»
Corporate Social Responsibility reports almost never include data that supports the business case for CSR strategies. Unless business can tie the benefits of CSR to the bottom line it will be jettisoned during tough financial times. ...READ»
Many marketers misjudge the razor line between buzz and bust when it comes to offbeat marketing campaigns. When these crazy stunts work, they can be very successful, often resulting in millions of dollars in free advertising. When they fail, they can cause spectacular embarrassment, cost jobs, and even attract lawsuits.READ»
There's a legal squabble going on between Taco Bell and rapper 50 Cent over a faux letter the company sent out, asking that the celebrity change his name for a day to "79 Cent" -- the pricepoint of one of its value meals -- and earn ...READ»
With Facebook surging, cofounders Chris DeWolfe and Tom Anderson have gone back to their roots -- music, pop culture, and a proven cash-flow ad model -- to spur a next phase of growth. Will that be enough for boss Rupert Murdoch?READ»
This morning I read AdAge's article about Taco Bell's stupidity - 50 Cent Sues Taco Bell Over Value-Menu Stunt - and could not believe a company would risk such damage to their brand by offending an entire race of people in an effort ...READ»
You spend at least a third of your time -- and maybe much more -- at work, so it's time to learn the difference between a job you ride out and one you need to leave.READ»
The CEO of advertising giant FCB Worldwide tells how his company bounced back after a huge client defected. Learn why he salutes smart memos and a stringent no-jerks policy.READ»
The Education of an Accidental CEO: Lessons learned from the trailer park to the corner office, by David Novak
Release date: October 9
Novak, CEO of Yum Brands--which owns KFC, Taco Bell, and Pizza Hut--shares the wisdom ...READ»
For five years, as I researched how certain companies provide consistently great service, I heard the same refrain: 'Our people are our most important asset.' Trouble was, I heard that just as often from companies with terrible service.READ»
It started with ATMs. Then gas stations. Now self-service kiosks are taking over airports and invading McDonald's restaurants. Is this the face of the jobless recovery? Or will automation make service better for workers and customers alike?READ»
It's easy to look smart when times are good. What separates winners from losers are the moves their leaders make when times are hard. Six CEOs explain their shrewdest move of 2002.READ»
Twenty years ago, as CEO of PepsiCo, Andy Pearson was named one of the 10 toughest bosses in America. Now at Tricon, Pearson has found a new way to lead -- one based on personal humility and employee recognition.READ»
