There’s been an understandable increase in companies of all shapes and sizes changing their go-to-market strategies in the hopes of surviving the current economic environment while setting themselves up for success when times get ...READ»
I’m a supporter of companies allocating funds towards advertising if the opportunity is right. While participating in such efforts may not directly result in new leads, it can provide great opportunities for companies to increase ...READ»
When I first launched my company, TV Ears, in 1998, I did so with two key goals in mind. The first was to help remedy a problem for individuals struggling to hear the TV more clearly, and the second was to provide a product that was ...READ»
My company, TV Ears, specializes in sound. We manufacture TV listening products that have helped more than one million people hear the television more clearly. The idea came about after I tried to find something for my dad that would ...READ»
I’ve heard all too often about organizations that sell phenomenal products or services, but then fall short of providing an equally great customer service experience. This can hurt a company’s reputation more than they know and ...READ»
Over the years, I’ve learned that business is not just about reaching one type of customer through a single channel, but rather, digging deeper and uncovering multiple opportunities to attract various types of consumers. Successful ...READ»
I’ve heard a bunch of talk amongst other business leaders trying to decide whether they should go through with their annual holiday party plans. The understandable concern is that doing so may send the wrong message after subjecting ...READ»
If this year has taught many in business anything, it is how failure can reach out and grab even the most successful enterprise. Yes we all have been reminded that failure is a fact of life but we may have forgotten that failure is ...READ»
