Over the years, I’ve learned that business is not just about reaching one type of customer through a single channel, but rather, digging deeper and uncovering multiple opportunities to attract various types of consumers. Successful ...READ»
I’ve heard all too often about organizations that sell phenomenal products or services, but then fall short of providing an equally great customer service experience. This can hurt a company’s reputation more than they know and ...READ»
My company, TV Ears, specializes in sound. We manufacture TV listening products that have helped more than one million people hear the television more clearly. The idea came about after I tried to find something for my dad that would ...READ»
When I first launched my company, TV Ears, in 1998, I did so with two key goals in mind. The first was to help remedy a problem for individuals struggling to hear the TV more clearly, and the second was to provide a product that was ...READ»
I’m a supporter of companies allocating funds towards advertising if the opportunity is right. While participating in such efforts may not directly result in new leads, it can provide great opportunities for companies to increase ...READ»
For many, 2009 was a year that forced many companies to overcome significant obstacles in order to keep the doors open, the recession being the primary culprit. And while 2010 may not see as much economic bloodletting, no one that ...READ»
I’ve heard a bunch of talk amongst other business leaders trying to decide whether they should go through with their annual holiday party plans. The understandable concern is that doing so may send the wrong message after subjecting ...READ»
If this year has taught many in business anything, it is how failure can reach out and grab even the most successful enterprise. Yes we all have been reminded that failure is a fact of life but we may have forgotten that failure is ...READ»
