These companies, featured on our 2008 and 2009 honor rolls, fought a dour economy with renewed creativity and bold initiatives. (Alas, not all fared ...READ»
The carbon crisis may end up as the defining struggle of our time. But so far the discourse has been a decidedly wonky mix of policy and engineering. As part of its preparations for the 2011 launch of the Leaf, its all-electric ...READ»
We wrote about Eminem's dispute with Apple yesterday. Now we've learned that Eminem is seeking $16 million in damages from Apple for selling his tracks without proper authorization, according to court documents. But Eminem made money ...READ»
Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now ...READ»
Imitation is the sincerest form of flattery, right? Check out the clever spin Agencies in Action takes on some of the most iconic advertising imagery of our time. Nike's "Just Do It," Apple's iTunes silhouette, and HSBC's ...READ»
What does it take to convince NFL superstars like Patriots All-Pro offensive lineman Matt Light (6 ft. 4inches, 305 pounds), New York Giants’s 274 pound defensive end Justin Tuck, and Baltimore Ravens's 250 pound tackle Ray Lewis ...READ»
Apple and its ad agency TBWA/Chiat Day are finally bringing the John Hodgman-Alex Bogusky smackdown full circle. As I chronicled in Fast Company's June cover story "Can Alex Bogusky Help Microsoft Beat Apple?", for nearly ...READ»
One of the consequences of life speeding up is that people have less and less time to think. The culture of business has also shifted to the point where instant communication and solutions are deemed more important than real insight ...READ»
Permission marketing has deteriorated into spam, TiVo is killing the 30-second ad, and no one trusts corporate America. Could there be a more challenging -- and thrilling -- time to work in marketing? Branding guru Laurie Coots doubts it.READ»
Laurie Coots
Laurie Coots joined Chiat/Day in 1984, bringing with her an expertise in new technology and workplace innovation that led to many breakthroughs for the agency. In 1997, she was named chief marketing officer and now ...READ»
Naked isn't the first agency to try to develop a new way to create advertising. Here's how such attempts by one innovative shop, Chiat\Day, ultimately flamed out.READ»
Web sites, a book about the advantages of being a Nobody, a laptop that can take a licking and keep on ticking, and Randall Rothenberg's take on Madison Avenue's Ad of the Month.READ»
