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Topic: Synovate Inc.

  
prius
SYNOVATE   |  3 comments

Prius vs Porsche: Why You'd Choose a "Green" Car Over a "Dream" Car

BY Clay Dillow
Relevancy Score: 100
Wed Jul 1, 2009 at 12:48 PM

Would you take a Prius over a Porsche? Global research firm Synovate asked more than 13,500 people in 18 global markets if--given that money is not an object--they would purchase a "dream" car or a "green" car. Six of 10 people said they would take the green car. But the deciding factors tended to be more economical than ecological.READ»

TECHNOLOGY   |  Comment

Cars.com Study - Independent Sites Play Significant Role in Driving Walk-In Traffic to Dealerships

BY Jeff Kershner
Relevancy Score: 59
Mon Mar 2, 2009 at 10:08 PM

Cars.com, Synovate Study Finds Independent Sites Play Significant Role in Driving Walk-In Traffic to Car Dealerships.READ»

digital divide
CHERYL CONTEE   |  5 comments

The Death of the Digital Divide--Or a New One?

BY Cheryl Contee
Relevancy Score: 43
Wed Jul 29, 2009 at 1:44 PM

Is it premature to toll the bells for the death of the digital divide? I've been speaking to corporations and nonprofits for several years now, citing various statistics such as those found at eMarketer, which is a great source for ...READ»