Wikipedia has a great summary of what sustainable design
really is. The statement "Sustainable architects design with
sustainable living in mind" is very true, and very important! It brings
attention to the fact that if ...READ»
Written by Landor Associates' Chief Strategy Officer, Russ Meyer, this series explores the evolution of the sustainability movement through the eyes of a marketer interested in the growth of green brandsGreen cars, green cleaners, ...READ»
As the goal of this blog is to talk about Green Brands and the challenges companies big and small have in creating and marketing them, I thought a good place to start is with the latest data from consumers regarding their perceptions ...READ»
Written by Landor Associates' Chief Strategy Officer, Russ Meyers looks at the growing consumer awareness, their influence on brands and the emergence of green products.The 1980s—it was the era of big hair, big shoulder pads, and ...READ»
Good news on the clean tech front: a report from Datamonitor claims that global investments in the sector will climb this year by an impressive 35% in the face of flailing climate change legislation. According to the report, ...READ»
This decade was a tipping point for the sustainability movement and this piece, written by Landor Associates' Russ Meyers, looks at the promotion and expansion of green brands.With the beginning of a new decade came new interest in ...READ»
Not Just renewable energy this list is for virtually every industry from almost free ideas to those that require million dollar investments there is something here for every entrepreneur!READ»
While there were flickers of the green movement in the 1960s only recently have we seen an explosion in the green sector. Much like plastics in the early 1970s, starry-eyed investors are lining up at the door to invest in...READ»
During the 2008 campaign season, voters heard a lot about green jobs that were going to help reverse slipping employment numbers while reducing American dependence on foreign oil. America, it was said, would lead the world in creating ...READ»
So, you want to run your business in a way that advocates sustainability. You have cut your energy consumption and switched to green products and processes. What else can you do? The answer is simple and straightforward. Get your ...READ»
The U.S. Commerce Department’s Economics and Statistics Administration today released two new reports: one that defines and measures the size and scope of the green economy and another that looks at the ways in which the American ...READ»
As part of an effort to help states continue to grow these industries, the NGA Center has created a series of reports analyzing emerging "green" economies in each state in terms of the scope of green business activity reveals areas of comparative advantage, promising areas for workforce development and opportunities for building partnerships within and across green industry segments. It is intended that this information be used to help states analyze their current efforts and form strategies to grow green economies.READ»
Looking for a green job and have the freedom to relocate? You might want to think strategically about where you move. According to the Center for American Progress, these are the top 5 cities for green jobs:1. San Francisco
2. ...READ»
Sure, LEED and Energy Star-certified houses are great, but they can never make a difference on a large scale until low-income homes are included in the mix. Habitat for Humanity aims to bring green housing to all income levels with a ...READ»
Van Jones announced his resignation today from the White House Council on Environmental Quality where he has worked in recent months as the "green jobs czar" continuing his efforts to promote green jobs as a solution for many of our ...READ»
Recently I’ve been working on a book about green careers, which will be part of a four-volume set called Progressive Careers, to be published by JIST next fall. As I noted in a previous blog, much of the information about green ...READ»
This week's Clean Energy Economy report from Pew Charitable Trusts showed that the cleantech industry is rapidly expanding, and shows no signs of slowing down. Now PhysOrg provides us with a list of the top five cities that ...READ»
If Obama had a long lost environmental brother, he'd be Van Jones. Born of the same oratorical cloth, Van "green collar" Jones, who we first profiled last April, today was just named by the Obama administration as the ...READ»
