Topic: Super Bowl

The Money Game

Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. An official sponsorship lets companies use all NFL and team logos in their marketing and promotions, and get value from being seen on television during games (in sideline Gatorade dunks, for example). Rival companies that lose out on an official deal cleverly formulate counterstrategies to associate themselves with NFL teams and players. Here are the marketing muscle matchups in four popular advertising categories.READ»

Sports Business: The Future of Tickets

An article in today's Arizona Republic refreshed my memory about a cool start-up I heard about last year that hosts an online exchange of futures-like contracts for major sporting events. The site, yoonew.com, allows sports fans to ...READ»

A Rare Branding Opportunity

Yesterday's New York Times snuck a sensible business story into the sports section of all places. Considering the rare opportunity afforded by this year's Super Bowl numerals -- XL -- John Branch tapped several branding and marketing ...READ»

We Spent $2.6 Million on What?

I wonder if people's TiVo patterns changed during the Super Bowl. Do fewer people Tivo (I know I'm using it as a verb, and I'm sorry for that) the game, in order to watch it, and the commercials, live, or do even more people Tivo the ...READ»

NFL Kickoff Weekend

"How do we bring back casual fans?" Mark Waller, the NFL's SVP of marketing and sales, asks rhetorically. Well, are you ready for some football ... and some event-driven marketing? Kickoff Weekend is a clever marketing construct ...READ»

Super Bowl Halftime Bust

Nowadays, even exposing a bust doesn't make a bang, or does it! As Linda mentioned earlier today, witness last night during the finale of the MTV produced Super Bowl halftime show when Justin Timberlake "accidentally" ripped off the ...READ»

A Quiet Leader

Watching Tony Dungy receive the Lombardi Trophy as coach of the Indianapolis Colts winning Super Bowl XLI, you could not help thinking that even most humble find glory. It is not only that Dungy is the first African American head ...READ»

Monster.com Offers $100k for "Ultimate Dream Job" at Super Bowl [video]

Wanted: Director of Fandemonium for the NFL and Monster.com. Benefits: $100,000 signing bonus and massive pigskin perks. Job Skills: Love of football.READ»

• Top Jobs 2009
• Next-Gen Job Sites

Star Power: Dr. Andrews' Patient List is a Veritable Who's Who of Sports

Andrews has treated thousands of athletes in his 35-year career. How many of the 88 Hall of Famers, all-stars, and up-and-comers do you recognize?READ»

• The Most Valuable Player in Sports is ... this Doctor
• High Profile Sports Patients of Dr. James Andrews
• Big Game Trophy Hunter

Scouting The NFC West

Scouting The NFC WestPredicted order of Finish: Seahawks (11-5), Rams (9-7), 49ers (8-8), Cardinals (6-10)Seattle SeahawksA lineup stacked with high profile veterans emergence off injury/down seasons look at 2007 as an attempt to ...READ»

A Touchscreen for Super Bowl Security

Microsoft has managed a product-placement coup: During this Sunday's Super Bowl, the Tampa police will be using the company's touchscreen concept to coordinate their forces. The Microsoft Surface is an intriguing concept that's ...READ»

Big Game Trophy Hunter

Dr. Andrews has changed sports history by treating, advising, or developing training programs for key players who led their teams to victory.READ»

• The Most Valuable Player in Sports is ... this Doctor
• Star Map
• High Profile Sports Patients of Dr. James Andrews

The Business of Hosting the Super Bowl

Miami already boasts a healthy tourism economy, but will hosting Super Bowl XLI affect the city's bottom line?READ»

He Could Go All the Waaayyyyy

Like any good business book author, Malcolm Gladwell, who we profiled in our January issue, discusses how his theory of "momentary autism" can be applied to sports in an interview with ESPN.com's Jeff Merron. And what better time, ...READ»

Superbowl Funday

Jack Smith, president of PeopleSpace Inc., emailed me earlier today to invite me to participate in a project that seems quite promising. This Sunday, during the Super Bowl, PeopleSpace will test the newest version of its Real Time ...READ»

It's Easy Street Being Green...

It was the only Super Bowl ad that stopped me cold: Was that really Kermit the Frog, shilling his froggy self in the second quarter? And was he actually sitting on top of an SUV??? I mean, sure it was a hybrid SUV, the Ford Escape ...READ»

Tech Blunders in Super Bowl Advertising

The Super Bowl was great football. And some of the spots were really good. But pretty much across the board, the chance for tech to shine or cross promotion to really work failed. Some examples from this Monday morning ...READ»

Rod Smith: Outstanding Performer

In Straight Talk for Success, I point out that Outstanding Performance is one of the five keys to career and life success.  If you want to become an outstanding performer, you need to become a lifelong learner, set and achieve high ...READ»