Topic: Super Bowl

The Money Game

Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. An official sponsorship lets companies use all NFL and team logos in their marketing and promotions, and get value from being seen on television during games (in sideline Gatorade dunks, for example). Rival companies that lose out on an official deal cleverly formulate counterstrategies to associate themselves with NFL teams and players. Here are the marketing muscle matchups in four popular advertising categories.READ»

Dr Pepper KISS

Dr. Pepper KISS Super Bowl commercialREAD»

Super Bowl XLIV Ad Quiz: 30 Brands. 30 One-Second Ads. How Many Can You Spot?

What do you do if you want to advertise on the Big Game but only have a $100,000 ad budget? Try a one–second "blink" ad. It's a daunting design challenge to get a powerful brand message to stick.READ»

Sports Business: The Future of Tickets

An article in today's Arizona Republic refreshed my memory about a cool start-up I heard about last year that hosts an online exchange of futures-like contracts for major sporting events. The site, yoonew.com, allows sports fans to ...READ»

A Rare Branding Opportunity

Yesterday's New York Times snuck a sensible business story into the sports section of all places. Considering the rare opportunity afforded by this year's Super Bowl numerals -- XL -- John Branch tapped several branding and marketing ...READ»

We Spent $2.6 Million on What?

I wonder if people's TiVo patterns changed during the Super Bowl. Do fewer people Tivo (I know I'm using it as a verb, and I'm sorry for that) the game, in order to watch it, and the commercials, live, or do even more people Tivo the ...READ»

NFL Kickoff Weekend

"How do we bring back casual fans?" Mark Waller, the NFL's SVP of marketing and sales, asks rhetorically. Well, are you ready for some football ... and some event-driven marketing? Kickoff Weekend is a clever marketing construct ...READ»

Super Bowl Halftime Bust

Nowadays, even exposing a bust doesn't make a bang, or does it! As Linda mentioned earlier today, witness last night during the finale of the MTV produced Super Bowl halftime show when Justin Timberlake "accidentally" ripped off the ...READ»

Super Bowl 2014 at the Meadowlands From the Inside Out

The announcement that the 2014 Super Bowl will take place in New York has raised eyebrows for one big reason: weather. Of the decision, Greg Cote of the Miami Herald wrote: “The NFL, with this open-air Jersey Super Bowl, has ...READ»

A Quiet Leader

Watching Tony Dungy receive the Lombardi Trophy as coach of the Indianapolis Colts winning Super Bowl XLI, you could not help thinking that even most humble find glory. It is not only that Dungy is the first African American head ...READ»

Pepsi Ditches the Super Bowl, Embraces Crowdsourced Philanthropy Instead

Sorry, Super Bowl ad lovers. Instead of spending millions on commercials for this year's game, Pepsi is putting its cash in the Refresh Project, an online cause marketing campaign that asks readers how the company should give away ...READ»

The Career-Saving Surgery Behind the Saints' Super Bowl Win

Without the exquisite handiwork of Dr. James Andrews, the top surgeon in sports, Drew Brees couldn't have won the Super Bowl. In fact, he couldn't have come back and played at all.READ»

Super Bowl Lesson #3 - Find A Moral Force

Von Clausewitz, the great Prussian military strategist, introduced us to the concept of “moral force.” He believed that armies that wanted to win with great conviction enjoyed a tangible advantage over less-motivated ...READ»

Monster.com Offers $100k for "Ultimate Dream Job" at Super Bowl [video]

Wanted: Director of Fandemonium for the NFL and Monster.com. Benefits: $100,000 signing bonus and massive pigskin perks. Job Skills: Love of football.READ»

• Top Jobs 2009
• Next-Gen Job Sites

Masculinity in Crisis: Superbowl Ads Reveal Changing Gender Identities

The Superbowl has long been one of man’s last havens of masculinity–beer in hand, buddies, football, munchies. It was simple: man in his element. Pure masculinity. This was the last fortress to call his own. Yet, the...READ»

Star Power: Dr. Andrews' Patient List is a Veritable Who's Who of Sports

Andrews has treated thousands of athletes in his 35-year career. How many of the 88 Hall of Famers, all-stars, and up-and-comers do you recognize?READ»

• The Most Valuable Player in Sports is ... this Doctor
• High Profile Sports Patients of Dr. James Andrews
• Big Game Trophy Hunter

Scouting The NFC West

Scouting The NFC WestPredicted order of Finish: Seahawks (11-5), Rams (9-7), 49ers (8-8), Cardinals (6-10)Seattle SeahawksA lineup stacked with high profile veterans emergence off injury/down seasons look at 2007 as an attempt to ...READ»

Infographic of the Day: The NFL All-Criminal 1st Team

The assorted crimes and professional accomplishments of players still on the field.READ»

A Touchscreen for Super Bowl Security

Microsoft has managed a product-placement coup: During this Sunday's Super Bowl, the Tampa police will be using the company's touchscreen concept to coordinate their forces. The Microsoft Surface is an intriguing concept that's ...READ»

Brett Favre, Social Media and Soap Operas

So what do Brett Favre, Social Media and Soap Operas have in common? Not much unless you count Favre’s on again/off again retirement soap opera and it’s coverage in Social Media. Seriously the only real connection is that ...READ»

Superbowl Ad Breakdown

Admit it,  plenty of you watch the Superbowl solely for the commercials and not for the football. If that's true then you must have been disappointed last night because the football game was great for a ...READ»

Big Game Trophy Hunter

Dr. Andrews has changed sports history by treating, advising, or developing training programs for key players who led their teams to victory.READ»

• The Most Valuable Player in Sports is ... this Doctor
• Star Map
• High Profile Sports Patients of Dr. James Andrews

My Thoughts On the 2010 Superbowl Ads

I was unimpressed with most/all of the advertising during last night's Superbowl -- and I know I am not alone.  There are, of course, several different lines of attack I could level against the brand and advertising ...READ»

The Business of Hosting the Super Bowl

Miami already boasts a healthy tourism economy, but will hosting Super Bowl XLI affect the city's bottom line?READ»

Logo Hail Mary: Landor Unveils the NFL's New Brand Strategy

A new logo system will wipe away the year-to-year changes in the Super Bowl logo design.READ»