Founder, Mobile Accord
Denver
Eberhard, 32, started Mobile Accord to help not-for-profits organize their mobile efforts. Its mGive platform -- which launched with 10 seconds of TV time during the 2008 Super Bowl -- has helped ...READ»
The announcement that the 2014 Super Bowl will take place in New York has raised eyebrows for one big reason: weather.
Of the decision, Greg Cote of the Miami Herald wrote: “The NFL, with this open-air Jersey Super Bowl, has ...READ»
Von
Clausewitz, the great Prussian military strategist, introduced us to
the concept of “moral force.” He believed that armies that wanted to
win with great conviction enjoyed a tangible advantage over
less-motivated ...READ»
So what do Brett Favre, Social Media and Soap Operas have in common? Not much unless you count Favre’s on again/off again retirement soap opera and it’s coverage in Social Media. Seriously the only real connection is that ...READ»
The Superbowl has long been one of man’s last havens of masculinity–beer in hand, buddies, football, munchies. It was simple: man in his element. Pure masculinity. This was the last fortress to call his own. Yet, the...READ»
Admit it, plenty of you watch the Superbowl solely for the commercials and not for the football. If that's true then you must have been disappointed last night because the football game was great for a ...READ»
I was unimpressed with most/all of the advertising during last night's Superbowl -- and I know I am not alone. There are, of course, several different lines of attack I could level against the brand and advertising ...READ»
Without the exquisite handiwork of Dr. James Andrews, the top surgeon in sports, Drew Brees couldn't have won the Super Bowl. In fact, he couldn't have come back and played at all.READ»
What do you do if you want to advertise on the Big Game but only have a $100,000 ad budget? Try a one–second "blink" ad. It's a daunting design challenge to get a powerful brand message to stick.READ»
Sorry, Super Bowl ad lovers. Instead of spending millions on commercials for this year's game, Pepsi is putting its cash in the Refresh Project, an online cause marketing campaign that asks readers how the company should give away ...READ»
Scouting The NFC WestPredicted order of Finish: Seahawks (11-5), Rams (9-7), 49ers (8-8), Cardinals (6-10)Seattle SeahawksA lineup stacked with high profile veterans emergence off injury/down seasons look at 2007 as an attempt to ...READ»
"How do we bring back casual fans?" Mark Waller, the NFL's SVP of marketing and sales, asks rhetorically. Well, are you ready for some football ... and some event-driven marketing? Kickoff Weekend is a clever marketing construct ...READ»
The Super Bowl was great football. And some of the spots were really good. But pretty much across the board, the chance for tech to shine or cross promotion to really work failed.
Some examples from this Monday morning ...READ»
Microsoft has managed a product-placement coup: During this Sunday's Super Bowl, the Tampa police will be using the company's touchscreen concept to coordinate their forces.
The Microsoft Surface is an intriguing concept that's ...READ»
Wanted: Director of Fandemonium for the NFL and Monster.com.
Benefits: $100,000 signing bonus and massive pigskin perks.
Job Skills: Love of football.READ»
Andrews has treated thousands of athletes in his 35-year career. How many of the 88 Hall of Famers, all-stars, and up-and-comers do you recognize?READ»
In Straight Talk for Success, I point out that Outstanding Performance is one of the five keys to career and life success. If you want to become an outstanding performer, you need to become a lifelong learner, set and achieve high ...READ»
An article in today's Arizona Republic refreshed my memory about a cool start-up I heard about last year that hosts an online exchange of futures-like contracts for major sporting events.
The site, yoonew.com, allows sports fans to ...READ»
