Topic: Summer Olympics

Fast Talk: GE's $500 Million Springboard

Dan Henson VP And Chief Marketing Officer, General Electric Fairfield, Connecticut Dan Henson, 46 (pictured in New York's Chinatown), manages GE's sponsorship of the 2008 Olympic Games in Beijing. (Cost estimates for a top ...READ»

Rio Wins 2016 Summer Olympics Bid

Rio de Janeiro? After years of speculation, a rigorous four-year $50 million pitch by Chicago’s bid team, and impassioned pleas by Oprah and, you know, the Obamas, Chicago was the first city eliminated as a possible host city for ...READ»

We The People...

"We are confident that the Games coming to China not only promotes our economy but also enhances all social conditions, including education, health, and human rights. " ~ Wang Wei, Secretary General of ...READ»

Audiobrain Meets NBC: Creating Music for the Beijing Olympics

How Audrey Arbeeny and Michael Sweet use sound to help NBC orchestrate its Olympic coverage into narrative storytellingREAD»

• 7 Super Secret Olympic Shoes from Nike, Adidas, and Puma
• 7 Footwear Innovations for the Olympics
• Olympic Innovations in Athletic Gear

Smart Meters Race to 2012 Olympic Games

The smart grid has been getting lots of press lately, with companies like AT&T, Verizon, and Google getting involved in energy monitoring at the same time that utilities across the U.S. are installing smart meters in customers' ...READ»

London Calling: Why the 2012 Summer Games Must Restore Consumer Confidence in the Olympics

The controversial issues surrounding the Beijing Olympics have received more coverage than Jerry Rice in the backfield. The damage is done – the falsified passports, the oppressive smog, and enough overdubbing and fake performances ...READ»

Coming to a City Near You

New York City submitted its bid yesterday for the 2012 Summer Olympics, competing in the finals with Paris, Moscow, London, and Madrid. My question to you today, dear readers, is a two-parter: For those of you from Los Angeles, ...READ»

No Logo

In an era of corporate social responsibility, how can a multinational company participate as a patron and sponsor of the Olympic Games without tarnishing its image? Even a better question is who would have thought that ...READ»

Fast Talk: UPS's Setup Man

Peter Tan Marketing Director, UPS Beijing 2008 Olympics Project Beijing, China Peter Tan, 44, must help UPS raise its profile in China, where the company previously operated through a joint venture. As the official ...READ»

Olympic Committee Announces 2016 Host City, Ensuring MBA Student a Possible Bonanza

On just one day during last year's Summer Olympics, beijing2008.cn--the official 2008 Games Web site-- racked up nearly 200 million hits. That's a potential bonanza for the host that emerges from the pack of four 2016 finalists ...READ»

Heart, Meet Sleeve

There is a great article about advertising in soccer jerseys in the August 2005 issue of FourFourTwo magazine. There is hardly a soccer club, at any level, that wouldn't sport its sponsor's logo on the chest of the jersey. And no ...READ»

Can NBC Garner Olympic-Sized Ratings?

If you haven't seen the commercials on every NBC channel for the last year, the 29th Summer Olympic Games commence in Beijing at 08:08:08 p.m. Given that Beijing is 12 hours ahead of the East Coast, and 15 hours ahead of the West ...READ»

The brilliance of "getting it" with YouTube, Twitter and more

The brilliance of "getting it" with YouTube, Twitter and more I had two experiences recently that have solidified my conviction that doing it "the old way" is a really good way to lose cool points. As ...READ»

Time (Zone) Travelers

It's becoming the essential competitive edge: the ability to hopscotch the globe, switching countries, cultures, and languages as easily as the rest of us change clothes. Meet some folks who are really living the borderless life.READ»

Air Jordan IV Laser - Carmelo Anthony Olympic PE

You’ve all probably seen Air Jordan IV Laser models before, but most of us have never gotten a peek at these. This special PE was made for Carmelo Anthony to stunt at last summer’s 2008 Olympics in Beijing. We’ve already shown ...READ»

Triumph of the Design Haters: After Facebook and Tropicana, Whose Redesign Is Next to Go?

In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»

The Water Cube

Modernism in Design thinking constantly repeats as design pulss back to it's centerREAD»