Dan Henson
VP And Chief Marketing Officer, General Electric
Fairfield, Connecticut
Dan Henson, 46 (pictured in New York's Chinatown), manages GE's sponsorship of the 2008 Olympic Games in Beijing. (Cost estimates for a top ...READ»
Rio de Janeiro? After years of speculation, a rigorous four-year $50 million pitch by Chicago’s bid team, and impassioned pleas by Oprah and, you know, the Obamas, Chicago was the first city eliminated as a possible host city for ...READ»
"We are confident that the Games coming to China not only promotes our economy but also enhances all social conditions, including education, health, and human rights. "
~ Wang Wei, Secretary General of ...READ»
The smart grid has been getting lots of press lately, with companies like AT&T, Verizon, and Google getting involved in energy monitoring at the same time that utilities across the U.S. are installing smart meters in customers' ...READ»
The controversial issues surrounding the Beijing Olympics have received more coverage than Jerry Rice in the backfield. The damage is done – the falsified passports, the oppressive smog, and enough overdubbing and fake performances ...READ»
New York City submitted its bid yesterday for the 2012 Summer Olympics, competing in the finals with Paris, Moscow, London, and Madrid. My question to you today, dear readers, is a two-parter:
For those of you from Los Angeles, ...READ»
In an era of corporate social responsibility, how can a multinational company participate as a patron and sponsor of the Olympic Games without tarnishing its image? Even a better question is who would have thought that ...READ»
Peter Tan
Marketing Director, UPS Beijing 2008 Olympics Project
Beijing, China
Peter Tan, 44, must help UPS raise its profile in China, where the company previously operated through a joint venture. As the official ...READ»
On just one day during last year's Summer Olympics, beijing2008.cn--the official 2008 Games Web site-- racked up nearly 200 million hits. That's a potential bonanza for the host that emerges from the pack of four 2016 finalists ...READ»
There is a great article about advertising in soccer jerseys in the August 2005 issue of FourFourTwo magazine. There is hardly a soccer club, at any level, that wouldn't sport its sponsor's logo on the chest of the jersey. And no ...READ»
Infographic: Let the Games Begin!
More than 80 nations and 5,500 athletes and officials will participate in this year's Winter Games.
NBC paid $820 million for the rights to broadcast Vancouver 2010, 34% more ...READ»
The Vancouver Winter Olympics has been crowned by many media outlets as the greenest Olympics ever--a title earned because of the city's commitment to CO2 offsets, energy efficiency, and recycling. And while some people gripe that ...READ»
If you haven't seen the commercials on every NBC channel for the last year, the 29th Summer Olympic Games commence in Beijing at 08:08:08 p.m. Given that Beijing is 12 hours ahead of the East Coast, and 15 hours ahead of the West ...READ»
The brilliance of "getting it" with YouTube, Twitter and more
I had two experiences recently that have solidified my
conviction that doing it "the old way" is a really good way to lose cool
points. As ...READ»
Over 375 feet high--that's 72 feet taller than the Statue of Liberty--Anish Kapoor's ArcelorMittalOrbit has been chosen as the monument to mark the London Olympics in 2012. The city's shy and retiring Mayor, Boris Johnson, has already ...READ»
It's becoming the essential competitive edge: the ability to hopscotch the globe, switching countries, cultures, and languages as easily as the rest of us change clothes. Meet some folks who are really living the borderless life.READ»
There may be some concern about whether Rio de Janeiro can get it
together to host the 2016 Olympics, but at least we know it can throw a
fine party. Carnaval is the world's biggest pre-Lenten bash -- four
days of debauchery, ...READ»
