Topic: Subcultures and Identities

Businesses Struggle to Deliver What Gen Y Wants

BY Chris Jarvis
Relevancy Score: 100
Fri Oct 10, 2008 at 10:53 AM

I recently came across the following article concerning the hiring of Millennials, or Generation Y. It is one of an increasing number of write-ups underscoring the recruiting imperative facing businesses hoping to attract the best ...READ»

GENERATION Y | Comment

The 5 Fears that Keep Senior Leaders From Enjoying Generation Y

BY Bea Fields
Relevancy Score: 100
Sun Oct 19, 2008 at 9:04 PM

I am convinced that the quality of our living is directly proportional to the quality of our relationships, and it is not uncommon for our relationships to suffer when we are fearful or we feel threated by another person or group ...READ»

ENTREPRENEURSHIP | 5 comments

The Top 10 Generation Y Blogs

BY Ryan Stephens
Relevancy Score: 100
Tue May 13, 2008 at 9:39 PM

Since becoming a member of Brazeen Careerist, I have witnessed first hand the emergence of a number of generation Y blogs. The thing about Millennials is that they want their voices heard and collectively they are a very savvy and ...READ»

CAREER ADVICE | Comment

Why Your Company Needs Millennials: 5 Reasons to Love Gen Y Workers

BY Lindsey Pollak
Relevancy Score: 100
Tue Sep 23, 2008 at 12:39 PM

It’s no secret that Generation Y workers (a.k.a. Millennials) don’t exactly have the best reputation in the workplace. Perhaps you’ve heard some of the following comments made about this generation, born in the 1980s and ...READ»

INNOVATION | Comment

Learning How to Speak to Gen Y

BY Fara Warner
Relevancy Score: 100
Wed Dec 19, 2007 at 12:41 AM

Toyota's quest to woo younger consumers is a drive toward companywide innovation.READ»

GENDER RELATIONS | 7 comments

Scenes from the Culture Clash

BY Danielle Sacks
Relevancy Score: 100
Wed Dec 19, 2007 at 8:00 AM

Companies are just now waking up to the havoc that the newest generation of workers is causing in their offices.READ»

CAREERS | Comment

Generation Y Poised To Take Over The Workplace

BY Ray Williams
Relevancy Score: 100
Sat Jun 13, 2009 at 12:16 PM

Understanding Generation Y is important not just for employers. Older workers--that is, anyone over 30--need to know how to adapt to the values and demands of their newest colleagues. Before too long, they'll be the bosses.READ»

MILLENNIALS | 3 comments

Actually, Millennials Do Expect Work Flexibility--Reinterpreting PWC's Survey

BY Cali Yost
Relevancy Score: 85
Wed Jan 14, 2009 at 4:50 PM

“We do not expect work flexibility.” That’s the headline from PricewaterhouseCoopers' (PWC) Millennials at Work global survey of 4,271 recent graduates. Wow. A strong statement, and one that completely contradicts what I ...READ»

ADVENT | Comment

The Changing Face of Face-to-Face Marketing

BY Bill Taylor
Relevancy Score: 80
Thu Aug 21, 2008 at 2:38 PM

The face of America is changing. It is getting younger. The mighty ranks of the Baby Boomer generation are dwindling against the rising tide of their children, the Echo Boomers, also called Generation Y. Historically, trade ...READ»

ADVERTISING + PR | 13 comments

Marketers Just Don't Get It

Relevancy Score: 78
Thu Mar 8, 2007 at 2:33 PM

If you haven't read the Thursday Styles yet, you have to check out the article by Eric Wilson about the new Calvin Klein fragrance. This article managed to make me completely nauseated from start to finish -- mega-corporate marketers ...READ»

GEN ME | 15 comments

A Millennial's Guide to Millennial Guides

BY Dan Macsai
Relevancy Score: 77
Mon Jul 27, 2009 at 5:33 PM

If you've read any magazines, Web sites, newspapers, or books in the last decade, you probably know who I am. You know I have a three-second attention span, because I was weaned on emails, texts, and instant messages. You know I'm a ...READ»

GENERATION Y | Comment

What is the Greatest Challenge Facing Generation Y?

BY Joshua Fredenburg
Relevancy Score: 77
Sat May 16, 2009 at 10:15 PM

Over the past few years, I have not only read and heard several experts talk about a variety of different things as it relates to Generation Y (those born between 1977-1994), but I have been involved with many different discussions ...READ»

CAREERS | 1 comment

Millennials Rising: A Recession Road Map for Gen Y

BY Noah Robischon
Relevancy Score: 73
Fri Jan 30, 2009 at 10:44 AM

Inheriting the earth may not seem like such a great deal to Generation Y. Frankly, the place is a mess. But with big problems come big opportunities. And if you 80 million Millennials populating these united states can get your acts ...READ»

CAREER ADVICE | 1 comment

What Millennials Most Want to Know: 3 Questions for Entry-Level Recruiters

BY Lindsey Pollak
Relevancy Score: 67
Sun Dec 28, 2008 at 8:52 PM

Millennials (a.k.a. Generation Y) have earned a less-than-stellar reputation in the recruiting community. You’re not alone if you’ve found young candidates to act “entitled” to jobs or not know basic rules of professional ...READ»

BRANDING | Comment

The Evanescence of Social Media

BY Gavin Heaton
Relevancy Score: 64
Wed Jun 25, 2008 at 12:10 AM

In marketing/advertising we talk about changing behaviour. We speak of trends, present analysis and peer into the near horizon of our own timelines. We blog about the changing of consumer experience, discuss demographics, strategies ...READ»

GENERATION Y | Comment

Recruiting Generation Y: 15 Questions You Will Most Probably Be Asked During a Gen Y Interview

BY Bea Fields
Relevancy Score: 63
Thu Jul 24, 2008 at 7:18 AM

As Generation Y emerges into the workforce, there are a few things you can expect to see and questions you will hear. Here are the biggies: 1) Mom and dad will be highly involved in the interview process and the annual ...READ»

CORPORATE LEARNING | Comment

How CLOs Can Use Mobile Learning

BY Jeanne Meister
Relevancy Score: 61
Wed Mar 4, 2009 at 4:55 PM

Chief Learning Officers are Turning to Mobile Learning to Deliver Corporate TrainingREAD»

LEADERSHIP | 4 comments

Generation... Huh?

BY Heath Row
Relevancy Score: 57
Fri Oct 24, 2003 at 4:51 PM

Back in 1998, Fast Company suggested that it was high time 20-somethings and 40-somethings stopped warring -- and started working together. In actual fact, I thought we'd moved beyond the whole Baby Boomer, Baby Buster, Generation X, ...READ»

CAREERS | Comment

Why Hillary is losing a.k.a. "Just pass the frickin' baton already!"

BY Mark Goulston
Relevancy Score: 56
Wed Feb 20, 2008 at 3:57 PM

I finally realized why Hillary is losing. It may not be her. She may be taking the rap for a "baby boomer" generation that can't accept that the party is over and that it is no longer their turn. And like many ...READ»

CAREER ADVICE | 2 comments

Gen Y and the Presidential Election

BY Lindsey Pollak
Relevancy Score: 54
Wed Nov 5, 2008 at 12:42 PM

World, meet Generation Y. If you weren't aware of them yet, you couldn't miss them on Election Day. Barack Obama’s victory is the biggest and most inspiring example yet of the growing influence of Generation Y (born approx. ...READ»

BLOGGING | 1 comment

Luxury Debate: Generational Gap in Luxury

BY David Capece
Relevancy Score: 53
Wed Sep 2, 2009 at 7:47 AM

The gap between Generation Y and Boomers is widening as Gen Y comes of age. Much has been written about what Gen Y really wants, including their ideals in the workplace. Likewise, Gen Y is providing leadership and demanding change in the luxury industry. While their parents have become accustomed to outstanding service and impeccable quality, Generation Y is socially minded and impact-oriented. Yes, all luxury should have a certain base level of...READ»

CORPORATE LEARNING | 2 comments

Four Generations At Work

BY Jeanne Meister
Relevancy Score: 49
Tue Sep 23, 2008 at 12:58 PM

Here are some compelling statistics for all of us in the workforce: Someone in America's Baby Boomer Generation turns 60 every 10 minutes. Of America's entire workforce holding executive and managerial positions, 19% will ...READ»

INNOVATION | Comment

Meeting Generation We

BY Mary Meehan
Relevancy Score: 48
Tue Jul 8, 2008 at 5:44 PM

Driving my 4-year-old daughter home from school one day, it crystallized: Innovating for her generation will have to be faster, more personalized, more hyperconnected, more integrated, and more diverse. She couldn't understand why she ...READ»

| 1 comment

The Fourth Turning

BY Cathy Olofson
Relevancy Score: 47
Wed Dec 19, 2007 at 12:12 AM

Report from the FuturistREAD»

BUSINESS | 1 comment

ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)

BY DJ Francis
Relevancy Score: 45
Wed Jun 25, 2008 at 7:53 AM

Generation Y - roughly those aged 13-29 - are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a ...READ»

Topic: Subcultures and Identities

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