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Topic: Strategic Communications Group

  
SOCIAL MEDIA   |  Comment

Bitter Taste for Social Media Insourcing

BY Marc Hausman
Relevancy Score: 100
Wed Jul 15, 2009 at 3:38 PM

Is there a role for a consultant in the corporate social media mix? One client argues “no.” I contend “yes.” READ»

PUBLIC RELATIONS   |  Comment

The Forgiving World of Social Media Lead Generation

BY Marc Hausman
Relevancy Score: 100
Sun Sep 27, 2009 at 9:48 PM

Unlike advertising and direct marketing, social media campaigns afford a marketer time and budget for failure. Do you agree?READ»

PUBLIC RELATIONS   |  Comment

Why "Sell" Isn't a Four Letter Word

BY Marc Hausman
Relevancy Score: 100
Tue Jan 13, 2009 at 12:24 PM

Social media for lead generation and promotion. Some say "no." I argue that it can be appropriate.READ»

PUBLIC RELATIONS   |  Comment

The Quality vs. Quantity Question

BY Marc Hausman
Relevancy Score: 100
Sun May 17, 2009 at 9:29 PM

When it comes to blog readership and Twitter followers, what is more important -- quality or quantity?READ»

BLOG   |  Comment

Bloggers in the PR Pecking Order

BY Marc Hausman
Relevancy Score: 79
Thu Mar 20, 2008 at 11:15 AM

When launching a public relations initiative where should we prioritize bloggers in the order of outreach? Do we connect with them prior to industry analysts? How about the trade press? These questions were top of mind ...READ»

PUBLIC RELATIONS   |  Comment

Influence Shift Marches On

BY Marc Hausman
Relevancy Score: 77
Fri Jul 31, 2009 at 10:41 AM

Is it time for PR professionals and corporate marketers to shed antiquated notions about where to find centers of influence?READ»

SOCIAL MEDIA   |  Comment

Racism in Social Networks

BY Marc Hausman
Relevancy Score: 73
Sun Oct 11, 2009 at 10:04 PM

Are social networks inherently racist? This is an uncomfortable question, yet it's important to ask.READ»

BRAND MANAGEMENT   |  Comment

Hitler, September 11th and Examples of Inept Brand Management

BY Marc Hausman
Relevancy Score: 63
Mon Sep 7, 2009 at 9:12 PM

Companies are testing the boundaries when it comes to brand promotion in an attempt of find a balance between shocking and downright offensive. READ»

INNOVATION   |  Comment

PR Shops Fall Down Globally

BY Marc Hausman
Relevancy Score: 59
Thu Dec 4, 2008 at 9:56 AM

  I once had a new business meeting in which the corporate marketing lead asked me about our Asian presence. “I know it’s a continent,” I responded. “And I can point to it on a map.” Not surprising, we were not the right ...READ»

APPLE   |  Comment

Dealing with the Rumor Shrill

BY Marc Hausman
Relevancy Score: 48
Mon Jan 5, 2009 at 10:31 AM

How can Apple best manage the negative impact rumors about Steve Jobs' health are having on the company?READ»

PUBLIC RELATIONS   |  Comment

Corporate Rats Running Wild

BY Marc Hausman
Relevancy Score: 45
Wed Feb 4, 2009 at 1:45 PM

  Jack Nicholson, Leonard DiCaprio and Matt Damon delivered exceptional performances in the 2006 crime flick The Departed. The basic premise: Nicholson (the mob boss) leans on his police informant to find an undercover officer ...READ»

SOCIAL MEDIA   |  1 comment

Where's the Beef? Jumpstarting Your Next Viral Marketing Campaign

BY Marc Hausman
Relevancy Score: 43
Mon May 5, 2008 at 11:08 AM

I grew up in a viral era. I was born the same year the advertising jingle “I’d like to buy the world a Coke and keep it company” was reworked into a top ten pop song. Years later, my room was decorated with posters of ...READ»

ORACLE   |  Comment

Bravo for Buzzwords

BY Marc Hausman
Relevancy Score: 42
Sun Feb 24, 2008 at 11:32 PM

From time to time a journalist becomes fed up with the buzzword-laden press releases that constantly arrive in their Email inbox and decides to take action. The latest to chide technology vendors and their public relations ...READ»

INNOVATION   |  Comment

Market Moving Thought Leadership

BY Marc Hausman
Relevancy Score: 39
Mon Aug 4, 2008 at 1:09 PM

The backbone of public relations, social media, marketing communications and advertising programs is content that engages, educates and entertains. Our methodology at Strategic Communications Group (Strategic) is to produce and/or ...READ»

EXECUTIVE BLOGS   |  Comment

Too Many FUs

BY Marc Hausman
Relevancy Score: 39
Thu Jan 8, 2009 at 10:49 AM

  George Parker knows advertising. There’s no doubt about that. His column in the now defunct Marketing Computers magazine was a must read. Parker dissected campaigns from industry leading companies like HP, Dell and Intel, often ...READ»

BLOGGING   |  Comment

My Life as a Tool

BY Marc Hausman
Relevancy Score: 35
Sun Nov 23, 2008 at 2:31 PM

When and how to respond to negative comments to a blog postREAD»

ADVERTISING   |  Comment

Advertising and PR in the New Media Era

BY Marc Hausman
Relevancy Score: 33
Sun Mar 16, 2008 at 2:28 PM

Wherever people of similar interests congregate marketers are soon to follow.  It happened with newspapers and radio.  Then in the 1960s broadcast television ushered in the great era of advertising which was followed 25 years ...READ»

BLOGGER RELATIONS   |  Comment

Blogosphere's Untamed Ugliness

BY Marc Hausman
Relevancy Score: 30
Sat Mar 22, 2008 at 9:32 PM

When a college-aged intern named Kathryn at Qorvis Communications fired off an Email to TechCrunch’s Michael Arrington requesting information on how to purchase an article reprint little did she know that she was about to ...READ»

INNOVATION   |  Comment

Booz Allen's Story of Resilience

BY Marc Hausman
Relevancy Score: 24
Tue Oct 21, 2008 at 10:01 PM

Booz Allen Hamilton’s Dr. Ralph Shrader has the CEO look.    Neatly coiffed silver hair.  Check.  Well tailored dark suit, pressed shirt and bold tie.  Check…check…check.  Cufflinks embossed with the ...READ»

SOCIAL MEDIA   |  Comment

The Goodness of Social Media Portals

BY Marc Hausman
Relevancy Score: 24
Mon May 4, 2009 at 12:05 PM

My view is that social media portals help corporate marketers combat the unsupervised adoption of Web 2.0 across the enterprise. What's your take? Does this approach limit the positive impact of social media?READ»

   |  Comment

Comedian Chris Rock and Sales Honesty

BY Marc Hausman
Relevancy Score: 21
Mon May 12, 2008 at 11:14 AM

Part of the foundation of a successful business is intimate relationships with customers and prospects based on honesty, integrity and loyalty. Right? The reality is that most companies are unprepared (and even ...READ»

PUBLIC RELATIONS   |  Comment

Spielberg, Lonelygirl15 and the Entertaining of PR

BY Marc Hausman
Relevancy Score: 19
Mon Apr 14, 2008 at 11:23 AM

If I could hire any two people in the world to join my public relations consultancy who would it be?    The answer today sure is different than a mere 18 months ago.  I would have most likely rattled off the name of a ...READ»

PUBLIC RELATIONS   |  Comment

Spam Seeps Into Social Networks

BY Marc Hausman
Relevancy Score: 18
Thu Jul 3, 2008 at 10:17 AM

Like an invasive species, spam continues to creep into social communities with the goal of destroying the trusted bond that exists between members. I participate in a number of vertical social networks that cater to public ...READ»

BLOGGING   |  4 comments

Internet Shadows are for the Weak

BY Marc Hausman
Relevancy Score: 14
Tue Apr 1, 2008 at 10:47 PM

It’s no secret that the Internet has proven to be a wonderfully powerful medium to engage key audiences and stimulate debate.  For public relations professionals, the movement of readers to social media outlets – such as ...READ»

CRISIS COMMUNICATIONS   |  Comment

The Empathy Balance: Promotion in a Time of Crisis

BY Marc Hausman
Relevancy Score: 14
Tue Sep 2, 2008 at 10:04 AM

As Hurricane Gustav churned in the Gulf of Mexico, public relations professionals across the country bantered about angles to pitch the press to generate high-value editorial coverage for their respective companies or clients. ...READ»

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