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Topic: Steve Yastrow

  
WORKSHOPS   |  Comment

Brand Harmony

BY Heath Row
Relevancy Score: 100
Fri Aug 15, 2003 at 11:24 AM

Join Geoff Thatcher, creative director for the Tom Peters Co., and Steve Yastrow, author of Brand Harmony, for a free Web event Aug. 21. Yastrow will expand on how customers use the concept of brand harmony to evaluate a company, why ...READ»

Kenan Samms
INNOVATION   |  2 comments

Innovation: Customer Relationships ARE Conversations

BY Valeria Maltoni
Relevancy Score: 74
Wed Nov 7, 2007 at 10:13 PM

In the past couple of days, Steve Yastrow has been collecting definitions about “what is a customer relationships?” at Tom Peters’ blog. The working definition they’ve come up with is: A relationship is an ongoing ...READ»

INNOVATION   |  2 comments

Innovation: Customer Relationships ARE Conversations


Relevancy Score: 74
Wed Nov 7, 2007 at 10:13 PM

In the past couple of days, Steve Yastrow has been collecting definitions about “what is a customer relationships?” at Tom Peters’ blog. The working definition they’ve come up with is: A relationship is an ongoing ...READ»

INNOVATION   |  2 comments

Innovation: Customer Relationships ARE Conversations


Relevancy Score: 74
Wed Nov 7, 2007 at 10:13 PM

In the past couple of days, Steve Yastrow has been collecting definitions about “what is a customer relationships?” at Tom Peters’ blog. The working definition they’ve come up with is: A relationship is an ongoing ...READ»