Topic: Stanley Cup

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

• Two Versions of "Wavin' Flag"

Employee Incentives on a Shoe String Budget

"No pay raises this year." "Everyone is going to have to take 10 days of unpaid vacation." "Everyone is going to have to take 10 days of unpaid vacation and a 1% (or more) pay cut." I don't know about you, ...READ»

Baby Cup Show

Every year we doing special event in June for small gymnasts and their parents. Young gymnasts demonstrate their skills they obtained during whole year. They perform ball, hoop, rope,free routines and some parts of ballet. After ...READ»

NHL's Winter Classic At Wrigley Scores In The TV Ratings

Usually, a televised hockey game is like a Dennis Kucinich presidential campaign: a low-scoring affair not worthy of further examination. But last week's Winter Classic at Wrigley Field was a hit, and an intriguing one at that.READ»

Marketing Lessons From The Frozen Confines Of Wrigley Field

The NHL has been around longer then the NFL, NBA, and NASCAR, but it's nowhere near the juggernaut that they are. So you have to give the NHL a hand for yesterday's Winter Classic. Who can resist watching hockey on a baseball diamond?READ»

Take the Hit: The Breakfast of Champions <em>and</em> Great Leaders

When champions and great leaders hit a wall and reach inside they come up with "heart." When occasional winners and "not-so-great" leaders reach inside they come up empty. READ»

Loco Motion

The creative crazies at Motion Theory turn the video world topsy-turvy.READ»

Brave New Mouse

When Disney-ABC agreed to sell its prime-time hits on Apple's iTunes, the deal set off a revolution inside the media giant. Now a digital team with the spirit of a startup is reinventing TV--And the industry is following.READ»

The Sky's the Limit

Some 11,000 miles above the earth, 28 satellites beam down data that enables the targeting of locations with once-unthinkable precision. It's a lethal tool in war -- and a killer app for business. The Global Positioning System (GPS) is transforming everything from auto insurance to agriculture, from hauling freight to trading stocks. Is your business next?READ»

Upfront's Nostalgic Look Back

Yesterday's Upfront presentation by NBC held all the the usual appeal for the 26-year-old agency employee (Watch Jerome Bettis throw a football into the balcony! Watch Regis Philbin catch another one! Watch Matthew Perry take on a ...READ»