Topic: Sports

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

• Two Versions of "Wavin' Flag"

NBA Effectively Utilizes Social Media to Connect With Fans

How the NBA has shot past its rivals in connecting with fans via social media.READ»

• Team Playbooks

Ecotality and BP Work Together to Roll Out Charging Stations for Electric Vehicles

With the Nissan Leaf and GM's Volt hitting the streets in December, GE, BP, and a host of design stars are racing to install the gas pump's high-style replacement.READ»

Five Most Socially Savvy NBA Teams

The five most socially savvy teams.READ»

• Give and Go

Robots Are Changing the Future of Telecommuting

What does the $15,000 Anybot tell us about the future of telecommuting?READ»

Mark Cuban Funds Startup That Will Track Your Devices

Mark Cuban, the billionaire owner of the Dallas Mavericks and Landmark Theaters, is helping to fund a startup called BlueCava--a firm that hopes to boost your control over online marketing by tracking you online. Privacy advocates, start your engines.READ»

Can Livestrong Survive Lance Armstrong and a Doping Scandal?

The world's most famous cancer survivor has been his foundation's biggest asset, even as it grew into an innovative force in health care. Now his legal troubles may make him a risk.READ»

• Built Strong: Measuring Livestrong's Revenue, Spending, Followers and Reach
• Meet Livestrong CEO Doug Ulman, the Most Savvy Health Care Leader in Social Media

"The Social Network," Tiger Woods, and Why Brand-Bashing Is Good for Everyone

There's been much discussion about what Mark Zuckerberg and Facebook employees thought of "The Social Network." The picture it paints of their CEO isn't pretty, and such powerful storytelling penetrates the mind of pop culture. But the filmmakers did Mark Zuckerberg a favor.READ»

K’Naan and Nas: Two Ways to “Manage” a Music Career

From one hip-hop artist, a leaked email exposing the ugly, angry side of the struggle between artist and label. From the other, a frank chat at the end of a long tour about owning one's art and brand. Two very different leadership lessons.READ»

What a Doping Scandal Could Mean for Lance Armstrong, Livestrong, and Its Cancer Crusade

Two positive drug tests for Tour de France winner Alberto Contador have raised new questions about doping in cycling, U.S. champion Lance Armstrong's own involvement, and how a scandal might affect his charity work. But the CEO of Armstrong's Livestrong insists the Contador news "isn't on my radar." Here's why.READ»

The Costar in Roy Halladay's No-Hitter: Sportvision

In Wednesday night's play-off gem, Hank Adams was the only guy who didn't miss one of Roy Halladay's curving, dive-bombing, and all-around elusive pitches. Adams' technology captured the masterpiece like never before.READ»

Converse: I'm With the Brand

The shoe already worn by rock royalty is opening its own recording studio and hosting unsigned artists. But brands are a long way from replacing record labels. READ»

The Value Equation: Why I Still Use an Old Blackberry

The value proposition for the Droid appears to be very strong. I like the idea of watching NFL highlights on the smart-phone, using it as a GPS, taking great pictures with the 8meg camera, or reading the NY Times easily on the larger screen. And yet, I haven't made the switch. What is wrong with me?READ»

What Organizations Can Learn From the Baseball Playoffs

Five lessons to succeed and win in the postseason.READ»

Adidas Revolution 30, the Jersey That Took Four Years of R&D

Light and breezy, even in 4XL.READ»

Facebook: The Social Network

Whether you’re a potential investor in Facebook’s rumored $60 billion IPO, one of the site’s 500 million members, or just a movie buff, filmmaker Aaron Sorkin’s biting biopic of Mark Zuckerberg will likely be a must-see. To ...READ»

Steve Nash Shoots, Dazzles With ESPN Doc on Terry Fox

Of the dozen off-court projects that the NBA star-turned-entrepreneur is juggling, tonight's documentary on Terry Fox is by far Nash’s most personal project.READ»

Beating Up Wall Street Types Now Legal

After years of having their Fannies spanked and their Goldmans smacked, are bankers, brokers, lawyers, and hedge fund managers prepared for the timely return of White Collar Boxing?READ»

No Excuses Leadership

It is not often that we look to the Detroit Lions for insights into leadership. But one such moment occurred after the Lions lost to the Chicago Bears when referees negated a potentially winning touchdown in the closing moments of the game. Replays showed that the catch was made but not in accordance with NFL rules.READ»

Is Groupon Too Good to Be True?

The service established itself as a hub for service-seeking bargain-hunters, but is it becoming a haven for bait-and-switch hucksters? CEO Andrew Mason tells Fast Company how he's responding to new complaints.READ»

Geographic Bias: One of the Greatest Threats to Marketing and Research

Too often, we find ourselves applying the "focus group of one" mentality to our work, assuming that the place we're from is indicative of what the country--or the world--thinks. But we have to strive to challenge our own geographic assumptions and bring a diversity of cultural perspectives to the discussion.READ»

The $131M Ford Rollover Death Verdict That Twitter Broke

Fast Company's Adam L. Penenberg tweets the breaking news about a verdict against Ford in the death of rising Mets star Brian Cole. As reporters lagged behind on the story, Penenberg discovered a new media use for the 140-character format.READ»

NY Jets' Command Center Offers Real-Time Analytics for Sales, Stats Freaks

The New York Jets' new state-of-the-art touchscreen Command Center tracks concession stands, ticket sales, and fan behavior.READ»

Double Rainbow Guy Goes All the Way With Microsoft for Windows Live Commercial

The Double Rainbow Guy explains his complex journey through viral fame and why he can't afford to use the (free) Microsoft program he endorses in a new commercial.READ»

Major Brands Look to Point About, Zumobi, NellyMoser to Create Apps

A new class of developers ushers major brands into an app-centric world.READ»