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Topic: Sports Illustrated

  
INNOVATION   |  Comment

Air Jordan XII White Black

When you see the jordan shoes pictured above, you know it’s part of the Air Jordan legacy, but it’s probably one of the most overlooked models in the vault. They don’t have a name like their regular season counterpart, the ...READ»

SPORTS   |  4 comments

Crowded Wisdom

How's this for "The Wisdom of Crowds" in practice: LivePlanet and Microsoft MSN cooked up a deal with the Schaumburg Flyers, a minor-league baseball team in Illinois, to have the fans act as the manager for the second half of the ...READ»

Annette Lode

The Booth Babe Tactic Goes Solar

Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»

Scoreboard for Sports Sites

Fast Company scores five sports sites.READ»

CAREERS   |  Comment

Idea Ambassador

Job Titles of the Future: Kristin Shanley MilburnREAD»

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Nothing But Net

Sports training no longer begins and ends in a rancid weight room, on a blistering track, or under the glare of an attentive coach. Today, smart athletes are turning to the Web to expand their skills and assess the competition.READ»

leyio

Leyio Personal File Sharer: Clever, But Doomed

Leyio launched a Personal File-Sharing Device recently--a small gadget designed to simplify the swapping of personal or business-related digital data between people. It's clever, secure, and the first device to use UWB wireless. But ...READ»

Annette Lode

MySI - Helping The Sports Handicapped

Last week I talked about using Twitter as a business tool. This week, I chose a different tool that has helped me in business life, MySI aka: Sports Illustrated Mobile version for Windows Mobile. How is this a secret business ...READ»

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Do You Love Sports? Web Got Game!

Whether you're the commissioner of a fantasy league or a Lakers fan exiled in Seattle, the best sports page is a Web page. Here's a guide to the digital wide world of sports.READ»

DREAM   |  Comment

Top 3 advantages of working with a small publishing company versus a large one.

Attention. Attention. Attention. Just kidding. Sort of. I’ll explain. When I was acting years ago, I started off working commercially with a boutique agency. I LOVED my agent, Robin Levy, and her staff, Leigh and TJ. It ...READ»

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Contributors

ART STREIBER In 1989, Art Streiber left California for four years in Italy, where he and his wife ran the Milan bureau of Fairchild Publications, publisher of Women's Wear Daily and W magazine. Once back in L.A., he trained his eye ...READ»

magazines
MINE   |  6 comments

Time Inc.'s Mine Magazine is a Printed RSS Feed

The news just keeps getting more personal. Hyper-specialized blogs, RSS feeds, and personalized Google homepages let us focus on what we care about and tune out the rest. Thus far, personalized news has been limited to the Internet, but Time Inc. is bringing it to the printed word with mine, a five-issue, 10-week, experimental magazine...READ»

Annette Lode
INNOVATION   |  Comment

Change the Baseball Schedule

Five of the fifteen games on the major league baseball schedule today are rained out (so far). A week ago, the Seattle Mariners and Cleveland Indians had a four-game series snowed out. And according to Billy-Ball, a daily rundown ...READ»

Yahoo's Rally Cry

The Web portal has scored with its sports site. Does its success point the way to Yahoo's future? READ»

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Speedometer

Is war good for the stock market? Do we pay our warfighters enough? This month, we bring you the numbers behind the business of war.READ»

What Do You Want From A Magazine Website?

Interesting article today in today's Wall Street Journal about Time Inc. and its latest attempt at a coherent Web strategy. The piece raises some important issues about what we want from our print media's online forays. Perhaps the ...READ»

SPORTS   |  3 comments

Sports Business: College Football Fans Vote With Their Eyes

College football is dead to me. And, apparently, if TV ratings are any type of accurate gauge, more and more sports fans share that sentiment. The average ratings for Fox's four Bowl Championship Series (BCS) games fell 13 percent ...READ»

mine
TIME   |  Comment

Time's Printed RSS Feed Magazine Needs Debugging, Ad Blocking

The first issue of mine magazine has been released, Time Inc.'s 10-issue experimental mash-up of its different magazines into a kind of printed RSS feed, and the results are not going to put Google Reader out of business anytime ...READ»

Languishing Language

Steve Rushin is one of a handful of writers that makes Sports Illustrated worth reading issue after issue -- even though I'm not much of a sports fan. And his Jan. 12 Air and Space column is extremely work-related, and somewhat tied ...READ»

Marketing Play

Paul Williams thinks he fell prey to a marketing ploy. Receiving a piece of mail from Sports Illustrated, Williams was intrigued by a notice on the envelope that said, "Do Not Bend." Williams wondered what was inside that shouldn't ...READ»

Tom Peters's True Confessions

On the 20th anniversary of In "Search of Excellence," Peters admits, "I had no idea what I was doing when I wrote 'Search.' "READ»

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Contributors

Peter Yang After majoring in journalism at the University of Texas, Yang spent four years at a newspaper in Austin. “It was a great experience shooting three assignments a day,” the 29-year-old photographer says. ...READ»

SPORTS   |  3 comments

Vote for Rory

Rory Fitzpatrick, a hockey player for the Vancouver Canucks, is the prototypical NHL journeyman. During his 11-year career, he's played in 226 games for five different teams, scored nine goals, and has 18 assists. And he may be on ...READ»

Annette Lode

Who Gets "It"? NFL Players Association Doesn’t

I have never accused myself of, nor misled myself about, being in tune with the strategic rationale of some marketers because I wasn't in those meetings, but I simply can’t explain the new campaign for the NFL Players Association ...READ»

137-he-scarlet-woman-of-bentonville5

Behind the Rebranding Campaign of Wal-Mart’s Scarlet Woman

Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever.READ»