Topic: Spice Girls

What Word of Mouth Marketers can learn from the Spice Girls

Okay so the Spice Girls are nothing if not old pieces of pop culture that 90's kids will look back on and say, "I can't believe we listened to that." Still, for some reason their first hit Wannabe was so played out I hear ...READ»

So... What Do You Do?

Friday's New York Times article about the coffee graders who work for the New York Board of Trade was interesting for a couple of reasons. One, commodity speculation raises some fascinating questions about how prices are determined. ...READ»

Girl Empowered

Last week, the Los Angeles Times ran a series called Tracking the MySpace Generation, which was based on the findings of an entertainment poll the newspaper conducted with Bloomberg. In the final article on tweens that focused mainly ...READ»

Do-Gooders Need Not Apply

Bill Leeson, the outspoken cofounder of one of Great Britain's most high-profile charities, believes that you can do good works without being a do-gooder: "I am a deal maker. I make deals to get my story out."READ»

Quiksilver's Spice Girls

The struggling sportswear company tries to jump-start its new women's clothing line -- and a turnaround -- by sponsoring a "team" of creatives. READ»

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How to Make Your Mark

There has never been a better time for one person, with brains and commitment, to have a huge impact on a company, on an industry -- even on the world.READ»

Carving Out a Niche

For years, the founders of Chorus snowboards played backup singers to male hotshots. Now these female athletes are belting out a powerful solo brand -- a snowboard company built for women, by women who are hell-bent on respect.READ»