Topic: Sony PlayStation

Different Market, New Message

Early on, Sony concluded that it had to reach an older, more sophisticated crowd -- which meant changing the image of games from a dubious juvenile pastime to a legitimate hobby that responsible adults could enjoy.READ»

Game Profiler

Profiles of hit games from Sony, Crash Bandicoot, Tekken 2, Formula 1 and Tomb Raider.READ»

Sony's Jack Tretton Talks PlayStation 3 and the 10-Year Console Cycle

Fast Company sat down with the President of Sony Computer Entertainment America recently to discuss his commitment to the PS3's 10-year life-cycle despite the recession, the industry's fixation on hardware price cuts, and the future of downloadable games.READ»

Sony Changes the Game

PlayStation zapped Nintendo and Sega to become a $5 billion video game juggernaut. The lesson: to win big, make your own rules.READ»

The 10 Most Creative People in Video Games

From Sam Houser of Rockstar, to Neil Young of ngmoco, here are the people bringing innovation to the video game industry.READ»

• The 100 Most Creative People in Business

Augmented Reality Game Plus Facebook Equals Gaming for the Future?

Social networking and augmented reality are the tech buzzwords du jour--but what happens when you mix the two up? You get the casual game Cannonballz from Zugara. And it's a little taste of how gaming might go in the future. The ...READ»

Why Minority Report-Style OS Is Coming To PCs Sooner Than You Think

Windows Icons Mice and Pointers--the WIMP environment is how we've been piloting our computers since the clever guys at Xerox PARC developed the system in the early 1970's. The mouse itself has just turned 40 years old. But a number, even vital...READ»

LittleBigPlanet's Little Big Scandal

Sony has pinned high hopes on its newest game, LittleBigPlanet. Which is why the company -- and the game's developer, Media Molecule -- scrambled last week to fix a potentially offensive part of the soundtrack without delaying the release too much. But could this episode be a harbinger of more scandals to come?READ»

• Can LittleBigPlanet Save Sony's PS3?

Create Creativity Creatively

A letter from the founding editors.READ»

Technology: Microsoft, Nintendo and Sony Show-Off for E3

The three game console creators have kicked off this year's E3 -- the Electronic Entertainment Expo -- with their respective press conferences. As the console war heats up, these press conferences gain new significance as the gaming ...READ»

PS3 Sales Rocketing, Leaving Nintendo Lost in the Dust?

We knew it was likely to happen, we just didn't realize how big the effect was going to be: According to some reports, the PS3 make-over and price drop has resulted in sales rocketing 1000%. Is Sony beating its gaming rivals? The ...READ»

Where Can Commercials Go Next?

Over the few past years I've been playing around with the concept of Contextual branding. The notion of sending the right message, to the right audience, at the right time. Let's make the PSP for example. For some reason it doesn't ...READ»

Sony Jumping on App Store Bandwagon With PSP Apps?

There's a strong rumor this morning that Sony's busy prepping a discrete part of the PlayStation Store for new games and apps that'll be directed at the PSP and PSP Go. Sounds like Sony's also jumping on the App Store ...READ»

Live, from the Consumer Electronics Show...

Clearly, this week, Las Vegas is the world capital of overstimulation (and mile-long lines to buy a hot dog or board a shuttle bus). Today was the official opening of the Consumer Electronics Show, and here are some quick impressions ...READ»

Sony Announces New PSP and PS3

At the Leipzig games conference today, Sony [NYSE:SNE] shocked the gaming community by announcing a new PSP game player with a host of improvements over the previous iteration, as well as a new version of the PlayStation III. ...READ»

Take Me Out to the Ballpark

The Washington Nationals' colors may be red, white, and blue, but its new LEED-certified stadium, the first in Major League Baseball, is green. A look at a park that's friendlier to both the earth and team earnings.READ»

• MLB's Digital Dominance
• Show Me The Video!
• The Red Sox secret Lineup

Five Addictive Augmented Reality Gaming Apps

Their games, your world: The next generation of AR gaming promises play in the environments of our choosing.READ»

Smart Strategies: Putting Ideas To Work

"There have been several great eras in strategy," says one consultant. "This is not one of them." Still, there are signs of a renewed appetite for new thoughts. To get a sense of the enduring power of a big idea, we look at five companies that are putting smart strategies into action.READ»

Smart Strategies: Putting Ideas To Work

"There have been several great eras in strategy," says one consultant. "This is not one of them." Still, there are signs of a renewed appetite for new thoughts. To get a sense of the enduring power of a big idea, we look at five companies that are putting smart strategies into action.READ»

The Sony PSP Go: What do you do if it stops?

Expensive and not always compatible, it looks almost elegant. But it won’t upgrade well and when it breaks, your best solution is often an independent repair shop. READ»

Innovation Now!

Conventional wisdom says to get back to basics.

Conventional wisdom says to cut costs.

Conventional wisdom is doomed.

The winners are the innovators who are making bold thinking an everyday part of doing business.READ»

Growing Pains

Want to learn how to grow? Here's the story of a company on the rise -- and an employee on the edge.READ»

Final Fantasy Finally Released on Xbox 360

E3, the biggest annual week-long gaming conference on Earth, kicked off on Monday, July 14 in Los Angeles. On the minds of many was the next installment of the Final Fantasy franchise, as many bloggers and fans expected some sort of ...READ»

Five Incredibly Entertaining Niche Social Networks

Social networking has completely tangled itself into the fabric of our daily lives, and though Facebook is still de rigueur, people with specific interests and advertisers who want to reach those people are becoming more the norm. For ...READ»

Nokia Concept Smartphone UI Puts the 'Friend' in User-Friendly

So your smartphone is a very neat bit of tech, serving up your cellphone, portable gaming and MP3 needs...but have you ever wondered if it could be designed to be more friendly?CIID students Kevin Cannon and Tobias Toft definitely ...READ»