Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»
For Sale: Perfectly cozy pirate hideout located in non-descript, high-rise condo in Nairobi aka "Little Mogadishu." Perched close the Somali border but far enough from the coast to assuage suspicion*, this posh modern abode has ...READ»
From one hip-hop artist, a leaked email exposing the ugly, angry side of the struggle between artist and label. From the other, a frank chat at the end of a long tour about owning one's art and brand. Two very different leadership lessons.READ»
Ahoy, me hearties! While most acceptable guidelines for magazine writing style may condemn opening a paragraph thusly, today all standards for proper English may be set aside, for it's International Talk Like Pirate Day. Created ...READ»
From brazilianartists:
Caro Doria is Brazilian, 25 and has been working for the magazine Grande Reportagem, in Lisbon, Portugal, for the last 3 years. He is part of the team that produced the flags campaign which has been ...READ»
Bruce Sterling is an internationally acclaimed author who lives in Austin, Texas. Having produced a steady stream of enlightening essays and ground-breaking science fiction since 1976, Sterling's most recent book is Tomorrow Now.
In ...READ»
The FIFA World Cup Trophy Tour winds its way through South Africa on its way to the tournament's opening match in three weeks, and marketers have begun ramping up their own World Cup promotions. From soda to athletic gear to high ...READ»
Reading and ripping:
Center of Outsourcing in India Won't Be Answering the Phone
One challenge facing outsourcing firms in India: border skirmishes
Get Noticed -- for the Right Reasons
"Companies risk online ridicule if they get it ...READ»
As a rule I'm a 'never-before-noon' man. But one morning recently there it was, on top of the spread of magazines laid out for me on my desk. Cover story of The Atlantic Monthly, the magazine founded by Ralph Waldo Emerson and some cronies over a few drinks at the Parker House Hotel in Boston in 1857. Four words. "The End Of Men." READ»
The weather conditions in India during the last few weeks strongly indicate the disasters that await our world due to global warming. The months of May and June saw North India wrapped in an unprecedented heat wave. Temperatures in ...READ»
General Peter Schoomaker sees a new world of crisis and conflict that requires "creative solutions in ambiguous circumstances." His assignment: the recruitment and training of a new kind of problem-solving, combat-ready "warrior diplomat."READ»
