Topic: Soft Drinks

Brandaq: The End of Marketing

Brandaq (bran-dak) also Brandex, BrandX: 1. n. An exchange for the buying and selling of lifetime loyalty contracts associated with consumer brands. 2. v. To unlock and commercialize any long-term value through a negotiated contract.READ»

Digital Matters -- Issue 45

"Customers expect more than a coupon from P G."READ»

An All Natural Icon Reaches Beyond Whole Foods

As Reed’s ginger brew makes a play for the big leagues, the natural question arises: Can the brand's success be attributed to the marketing or is it all about the taste? READ»

• Has Pepsi Got Your Number?
• Jonesing for Soda

Technology: When Is a Cola Not a Cola?

This month, Northwest Airlines' identity is merging with that of Delta Air Lines, starting with abandonment of the old Northwest uniforms. FoxBusiness.com reports that baggage counters, gates, and luggage claim areas are all being ...READ»

Coke is What?

The many faces of no-cal Coke show what can happen when market segmentation runs amok.READ»

Multilogue

"What I do best is share my enthusiasm." -- Bill Gates Missy Woodruff rarely said a word about the Coca-Cola Co. After all, as the niece of the late Robert Woodruff -- arguably the person most responsible for constructing this ...READ»

Pepsi Tries Throwback Branding -- with a Premium Price

Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone ...READ»

Coca Cola and Honest Tea -- The Plot Thickens!

Since Coca Cola acquired a minority interest in Honest Tea back in February of this year, the organic beverage company has utilized the benefits of the partnership to come a long way, and according to CEO Seth Goldman, managed to ...READ»

The Reinvention(s) of Sophia Collier, Part 2

Sophia Collier wrote her autobiography at age 21, founded her first company a few years later, and then took on the mutual-fund industry. Now she's set her sights on the cable-TV power structure. Why can't this woman sit still? And what can you learn from her entrepreneurial journey? A two-part feature.READ»

Soda Pop Missteps

On this day in 1985, Coca-Cola announced a change in the Coke formula. While many people thought that it might have been a gambit to increase interest in the original formula, the move to New Coke was, in fact, a major misstep. After ...READ»

A Jolt from the Past

Don't let a lack of energy gum up the works. Jolt's caffeinated gum can help you chew more than you bite off.READ»

Globalization : Small Medium Enterprises and China

Coca Cola, Motorola, Ibm the big Giants have chosen huge investment strategies to penetrate Foreign Markets. Have small medium Enterprises the ability to make such a succesful deal in an international business with a chinese ...READ»

What's the Big Idea?

Readers pick the Fast Forward list's 101st item.READ»

The Sustainable Cola Wars March On With Coke's "Commitment 2020" Plan

The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»

In Search of... Innovation

Innovation. It's the lifeblood of growth and success. Yet trying to come up with a new idea, one that stands the test of time, is a daunting task -- to say the least. The landscape is littered with ideas that look good on paper but ...READ»

Sugar Shock

It's 3 p.m. You're getting sleepy. Can the latest "super" snacks perk you up?READ»

Cost Cutting Gone Wrong

One company I used to work for used to have a pop machine that sold 25-cent sodas. That's right: A quarter. Particularly for the Diet Coke addicts, that was a huge perk -- and a sensible solution; you buy in bulk, you can keep prices ...READ»

Private-label Pioneer

This month, the Fast Company/Monitor Group Innovation Scorecard, an ongoing assessment of the best innovators by industry, takes on the food and personal-care sector.READ»

How to Fix Coca-Cola

What to do when a brand goes flat.READ»

Communicating with Customers

Earlier this week, I was in Austin, Texas, for SXSW Interactive. It was a wonderful conference, and I learned a lot. I also reconnected with a lot of people -- and made some new friends and business connections. So last night, I ...READ»

Message in a Bottle

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»

Make a Name for Yourself

To some it's an art. To others it's a science. However you approach it, coming up with winning names is more than just a game.READ»

Devil's Food

Big Food wants everything bad to be good for you.READ»

Branding versus Advertising [versus Subtle Advertising]

Branding versus Advertising [versus Subtle Advertising]. Do YOU know the difference? Gel your Ps with the Cs.READ»

Making the Theoretical Real

Pratt's efforts toward sustainability, the Buckminster Fuller Challenge, the Designers Accord and its essentially positioned presence on go-to design site Coroflot / Core77, companies like H Project, and the Aid to Artisans, all great steps.. READ»