This month, Northwest Airlines' identity is merging with that of Delta Air Lines, starting with abandonment of the old Northwest uniforms. FoxBusiness.com reports that baggage counters, gates, and luggage claim areas are all being ...READ»
As Reed’s ginger brew makes a play for the big leagues, the natural question arises: Can the brand's success be attributed to the marketing or is it all about the taste? READ»
Brandaq (bran-dak) also Brandex, BrandX: 1. n. An exchange for the buying and selling of lifetime loyalty contracts associated with consumer brands. 2. v. To unlock and commercialize any long-term value through a negotiated contract.READ»
"What I do best is share my enthusiasm." -- Bill Gates
Missy Woodruff rarely said a word about the Coca-Cola Co. After all, as the niece of the late Robert Woodruff -- arguably the person most responsible for constructing this ...READ»
Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone ...READ»
Since Coca Cola acquired a minority interest in Honest Tea back in February of this year, the organic beverage company has utilized the benefits of the partnership to come a long way, and according to CEO Seth Goldman, managed to ...READ»
On this day in 1985, Coca-Cola announced a change in the Coke formula. While many people thought that it might have been a gambit to increase interest in the original formula, the move to New Coke was, in fact, a major misstep. After ...READ»
Sophia Collier wrote her autobiography at age 21, founded her first company a few years later, and then took on the mutual-fund industry. Now she's set her sights on the cable-TV power structure. Why can't this woman sit still? And what can you learn from her entrepreneurial journey? A two-part feature.READ»
Coca Cola, Motorola, Ibm the big Giants have chosen huge investment strategies to penetrate Foreign Markets. Have small medium Enterprises the ability to make such a succesful deal in an international business with a chinese ...READ»
Innovation. It's the lifeblood of growth and success. Yet trying to come up with a new idea, one that stands the test of time, is a daunting task -- to say the least. The landscape is littered with ideas that look good on paper but ...READ»
The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»
One company I used to work for used to have a pop machine that sold 25-cent sodas. That's right: A quarter. Particularly for the Diet Coke addicts, that was a huge perk -- and a sensible solution; you buy in bulk, you can keep prices ...READ»
This month, the Fast Company/Monitor Group Innovation Scorecard, an ongoing assessment of the best innovators by industry, takes on the food and personal-care sector.READ»
Earlier this week, I was in Austin, Texas, for SXSW Interactive. It was a wonderful conference, and I learned a lot. I also reconnected with a lot of people -- and made some new friends and business connections.
So last night, I ...READ»
Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»
Influencers can be found on nearly every medium — online, through mass media, and through face-to-face contact. The newest influencers in the digital space have been empowered by new digital tools and are strategizing ways to make an impact on digital society. As the internet continues to grow, more and more people...READ»
Any self-respecting Coke addict knows that the sugary soft drink once contained trace amounts of cocaine. Now Bolivia is putting coca leaves in a suspiciously similar-sounding fizzy drink: Coca-Colla. That's not a typo, the drink is ...READ»
