Any self-respecting Coke addict knows that the sugary soft drink once contained trace amounts of cocaine. Now Bolivia is putting coca leaves in a suspiciously similar-sounding fizzy drink: Coca-Colla. That's not a typo, the drink is ...READ»
Influencers can be found on nearly every medium — online, through mass media, and through face-to-face contact. The newest influencers in the digital space have been empowered by new digital tools and are strategizing ways to make an impact on digital society. As the internet continues to grow, more and more people...READ»
Pratt's efforts toward sustainability, the Buckminster Fuller Challenge, the Designers Accord and its essentially positioned presence on go-to design site Coroflot / Core77, companies like H Project, and the Aid to Artisans, all great steps.. READ»
When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»
Which brand do you think Americans most associate with America? Coca Cola? Google? A Vanity Fair/60 Minutes poll found that almost half of all Americans say Wal-Mart best symbolizes America today, with the mega-retailer notching 48% ...READ»
The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»
This month, Northwest Airlines' identity is merging with that of Delta Air Lines, starting with abandonment of the old Northwest uniforms. FoxBusiness.com reports that baggage counters, gates, and luggage claim areas are all being ...READ»
Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone ...READ»
You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman & Enock in the early 60's, so we were a ...READ»
Since Coca Cola acquired a minority interest in Honest Tea back in February of this year, the organic beverage company has utilized the benefits of the partnership to come a long way, and according to CEO Seth Goldman, managed to ...READ»
On Tuesday, July 14, 2008, I attended the Green Communications Conference in New York City, presented by BDI, and sponsored by PR Newswire, Linked In and several others. Thanks, BDI for the opportunity to represent FastCompany.com ...READ»
Innovation. It's the lifeblood of growth and success. Yet trying to come up with a new idea, one that stands the test of time, is a daunting task -- to say the least. The landscape is littered with ideas that look good on paper but ...READ»
As Reed’s ginger brew makes a play for the big leagues, the natural question arises: Can the brand's success be attributed to the marketing or is it all about the taste? READ»
Coca Cola, Motorola, Ibm the big Giants have chosen huge investment strategies to penetrate Foreign Markets. Have small medium Enterprises the ability to make such a succesful deal in an international business with a chinese ...READ»
Brandaq (bran-dak) also Brandex, BrandX: 1. n. An exchange for the buying and selling of lifetime loyalty contracts associated with consumer brands. 2. v. To unlock and commercialize any long-term value through a negotiated contract.READ»
With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."READ»
