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Topic: Soft Drink Manufacturers

  
ETHICS   |  6 comments

Coke and Pepsi Unite to Fight Crime


Relevancy Score: 75
Thu Jul 6, 2006 at 3:57 PM

A female Coca-Cola employee and two men were arrested in Atlanta yesterday for allegedly stealing confidential information from the Coca-Cola Co. and trying to sell it to PepsiCo Inc. Pepsi alerted their rival when a letter, sealed ...READ»

FISH ON FRIDAY   |  4 comments

Coming Clean on 'AquaFib'

BY Charles Fishman
Relevancy Score: 53
Fri Jul 27, 2007 at 2:41 PM

The No. 1 bottled water in the country, Pepsico’s Aquafina, is re-purified municipal drinking water. Yep: Pepsi bottlers around the country tap into the local tap water supply, put the water through an intensive purification ...READ»

STRATEGY   |  1 comment

PepsiCo's Healthy Project in the 'hood

BY Lynne d Johnson
Relevancy Score: 50
Wed Oct 11, 2006 at 3:37 PM

Here's an interesting story of a company taking a grassroots approach to market a new product. The product: PepsiCo's Baked Doritos and Baked Lay's potato chips -- an attempt at an image overhaul as the company is often criticized ...READ»

LEADERSHIP   |  Comment

Andy Pearson, Remembered


Relevancy Score: 48
Wed Mar 22, 2006 at 11:51 AM

Andrall ("Andy") Pearson died March 11 in Palm Beach at the age of 80. Pearson was a friend of the family, as they say--one of the original seed investors in Fast Company and a guy who helped shape the focus and strategy of the ...READ»

INNOVATION   |  Comment

Jones Soda's Secret

BY Ryan Underwood
Relevancy Score: 43
Wed Dec 19, 2007 at 8:05 AM

Peter van Stolk is getting people jonesin' for his soda by turning the brand over to them.READ»

pepsi
COLA WARS   |  Comment

Latest Cola Wars Skirmish: Battle for the Greenest Vending Machines

BY Ariel Schwartz
Relevancy Score: 42
Mon Mar 30, 2009 at 11:44 AM

Vending machine purchases often elicit feelings of guilt about the sugar and fat contents of soda and candy, but rarely about the greenhouse gas emissions of the machine itself. Soda vendors know, though, that their machines use ...READ»

coke
COCA-COLA   |  3 comments

The Sustainable Cola Wars March On With Coke's "Commitment 2020" Plan

BY Ariel Schwartz
Relevancy Score: 40
Thu Jul 23, 2009 at 4:30 PM

The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»

BLOGJAM 2005   |  1 comment

Corporate Marketing Is a Conversation


Relevancy Score: 33
Tue Aug 9, 2005 at 9:16 PM

I'm very impressed that Fast Company is opening up its server space to its audience in celebraton of the blogjam 2005. It represents an openness that we don't see much from business publications, and certainly not from the corporate ...READ»

CREATIVITY AND INNOVATION   |  Comment

Beverage Marketers Have Created Idea Triggers Better Than Anyone.

BY Dan Heath and Chip Heath
Relevancy Score: 33
Wed Dec 19, 2007 at 8:23 AM

They're so good that they're routinely co-opted for political purposes.READ»

BLOGJAM 2006   |  2 comments

The Glass Ceiling vs. the Gray Ceiling


Relevancy Score: 30
Tue Aug 15, 2006 at 8:24 PM

At a women's leadership conference last week, Sherry Lansing, former chair of Paramount Pictures' Motion Picture Group, shared a story meant to encourage the women in attendance to keep on keepin' on. Thirty years ago, she said, ...READ»