In case you weren't one of the 700 million-plus fans to watch the World Cup Finals yesterday, Spain beat the Netherlands 1-0 in extra time. But the España soccer stars weren't the only winners--and certainly the Holland ...READ»
When I learned that David Beckham was coming to Los Angeles to play soccer to the tune of $250 million, I figured we were about to witness a test-case in work-life balance gone amok. As much as I struggle with trying to keep my ...READ»
Will soccer--henceforth to be referred to as football in this post--ever be a profitable business in America?
A bevy of Colorado billionaires seem to think so.
Last Friday, Wal-Mart developer turned sports mogul Stan Kroenke ...READ»
In 2005, Malcolm Glazer bought the Manchester United Football Club for $1.5 billion, creating enormous controversy. Glazer designed his takeover of Man U so as to make himself a majority shareholder (now 75%), ending the team's ...READ»
Adidas may be one of the official sponsors of the World Cup, providing the players with the Jabulani cup ball, but despite all that spend, it's still lagging behind Nike when it comes to brand awareness. A study done for Nielsen ...READ»
Technology is everywhere in soccer. From hi-tech fabrics, divot-defying cleats, and dynamic new ball technology, sports firms such as Adidas and Nike are constantly pushing the boundaries for new and innovative products. And the ...READ»
Remember the Weezer Snuggie? The band's just blown past their previous brand-plugging efforts with an unofficial tune to support the U.S. World Cup soccer team at the World Cup. Will it help the fleet-footed squad score goals and stay ...READ»
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We are covering the biggest leagues and sports: Champions League, Premier League, Spanish La Liga/Primera ...READ»
Some people (Sepp Blatter, raise your hand) are not particularly enamored of the idea of soccer embracing technology, but one country is focusing on this for its bid for the 2022 World Cup. Japan, which hosted the tournament alongside ...READ»
Although Simon Fuller may not be a household name, his charges are. From sport (David Beckham and Andy Murray) to fashion, (Roland Mouret, FASHIONAIR, that skinny girl, married to the footballer, ooh, what's her name?) music (Pick any ...READ»
Damon PhillipsVice President, ESPN360.com
ESPN> Bristol, Connecticut
Damon Phillips, 36, joined ESPN a year ago to run its on-demand broadband sports channel. Previously, he founded SportsTVinsider.com, which let users ...READ»
Fast Company is an ideas-driven magazine and every now and then readers report back on how those ideas are working in practice.
In the spring of 2002, Liam Mulhall and his pals had called time on plans to quit the ailing Australian ...READ»
Virtual reality meet actual reality ....
My 10-year old (that's him messing with me in the photo) loves
soccer (playing, watching, and reading about the game). He also loves
soccer video games, including playing manager, ...READ»
We know the score. Each World Cup brings a new football: smoother; better; faster; stronger, to misquote Daft Punk (they're in Adidas' Cantina ad as well). Jabulani is the sportswear firm's 11th Official World Cup ball and it's come ...READ»
The FIFA World Cup Trophy Tour winds its way through South Africa on its way to the tournament's opening match in three weeks, and marketers have begun ramping up their own World Cup promotions. From soda to athletic gear to high ...READ»
Delphian School Boys' Varsity soccer team defeated Westside Christian 2-0 in a hard fought contest of the opening round of the Central Valley League Playoffs (go Dragons!). READ»
Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»
