Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»
Some people (Sepp Blatter, raise your hand) are not particularly enamored of the idea of soccer embracing technology, but one country is focusing on this for its bid for the 2022 World Cup. Japan, which hosted the tournament alongside ...READ»
In case you weren't one of the 700 million-plus fans to watch the World Cup Finals yesterday, Spain beat the Netherlands 1-0 in extra time. But the España soccer stars weren't the only winners--and certainly the Holland ...READ»
For the past three days, the World Cup has been on hiatus, as the eight remaining teams limber up for the semi-final stage, which starts today. The buzz, however, continues, with Adidas, according to a survey* by NM Incite, taking the ...READ»
Sepp Blatter, FIFA’s stubbornly immovable president, has long resisted in-game technology to assist soccer referees. But after two more blown calls on Sunday threatened to overshadow the World Cup, he inched toward acknowledging ...READ»
Technology is everywhere in soccer. From hi-tech fabrics, divot-defying cleats, and dynamic new ball technology, sports firms such as Adidas and Nike are constantly pushing the boundaries for new and innovative products. And the ...READ»
Remember the Weezer Snuggie? The band's just blown past their previous brand-plugging efforts with an unofficial tune to support the U.S. World Cup soccer team at the World Cup. Will it help the fleet-footed squad score goals and stay ...READ»
Nike may be tooting its horn about the brand awareness buzz it's stirring up as part of the World Cup, but Adidas has just fired back in the war of words with some hard figures: Its sales will near $2 billion from soccer in 2010 ...READ»
The drone of the vuvuzela, that ear-piercingly annoying plastic horn, has tempered the excitement of this year's World Cup matches. Here's a fairly easy fix that just might snip the vuvuzela out of your life.READ»
We know the score. Each World Cup brings a new football: smoother; better; faster; stronger, to misquote Daft Punk (they're in Adidas' Cantina ad as well). Jabulani is the sportswear firm's 11th Official World Cup ball and it's come ...READ»
Adidas may be one of the official sponsors of the World Cup, providing the players with the Jabulani cup ball, but despite all that spend, it's still lagging behind Nike when it comes to brand awareness. A study done for Nielsen ...READ»
While you were sleeping, Tony Hayward was nibbling his nails. And innovation? Well, innovation uses nail clippers--and never sleeps.1. BP's shares tanked as the London stock exchange opened, later recovering somewhat. But the U.S. is ...READ»
Other manufacturers may produce colorful balls for next month's FIFA World Cup, but there's only one official ball, and for the 11th year, Adidas earned the right to field its version of what a world-class ball should look like.This ...READ»
The FIFA World Cup Trophy Tour winds its way through South Africa on its way to the tournament's opening match in three weeks, and marketers have begun ramping up their own World Cup promotions. From soda to athletic gear to high ...READ»
Although Simon Fuller may not be a household name, his charges are. From sport (David Beckham and Andy Murray) to fashion, (Roland Mouret, FASHIONAIR, that skinny girl, married to the footballer, ooh, what's her name?) music (Pick any ...READ»
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We are covering the biggest leagues and sports: Champions League, Premier League, Spanish La Liga/Primera ...READ»
Just when Alex Curran thought she was top WAG at Liverpool FC again next rival Claudine Keane's departure, another footballer's husband has motivated into her territory.New Liverpool signing Alberto Aquilani and his stunning fiancée ...READ»
Delphian School Boys' Varsity soccer team defeated Westside Christian 2-0 in a hard fought contest of the opening round of the Central Valley League Playoffs (go Dragons!). READ»
Damon PhillipsVice President, ESPN360.com
ESPN> Bristol, Connecticut
Damon Phillips, 36, joined ESPN a year ago to run its on-demand broadband sports channel. Previously, he founded SportsTVinsider.com, which let users ...READ»
In 2005, Malcolm Glazer bought the Manchester United Football Club for $1.5 billion, creating enormous controversy. Glazer designed his takeover of Man U so as to make himself a majority shareholder (now 75%), ending the team's ...READ»
Virtual reality meet actual reality ....
My 10-year old (that's him messing with me in the photo) loves
soccer (playing, watching, and reading about the game). He also loves
soccer video games, including playing manager, ...READ»
