Topic: Snowboarding

Here's an Idea!

Unit of OneREAD»

Lesson #1: Never take your equipment as a given

Snowboarding with poles?READ»

Sondra Van Ert

SnowboarderREAD»

Hard Gear Is Good to Find

Snowboarding's hard and soft sells.READ»

Carving Out a Niche

For years, the founders of Chorus snowboards played backup singers to male hotshots. Now these female athletes are belting out a powerful solo brand -- a snowboard company built for women, by women who are hell-bent on respect.READ»

Talk Like an 'Air Dog'

A quick reference guide to snowboard language.READ»

Shred Ed.

The fastest way down the mountain is on a snowboard. And the fastest way to learn to snowboard is Boone Lennon's revolutionary "Quick Carve System."READ»

Ski Schools

Most ski areas also offer snowboard instruction. But attending intensive camps is the best way to get a leg up on the steep learning curve.READ»

Shaun White's Business is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»

• Inside the White House

Lesson #5: Take control by letting go

Let go of your natural instinct.READ»

Listen Up!

You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»

YK2?

As we head toward Y2K on skis, snowboards, bikes, and skates, the people at K2 -- a top-of-the-line recreational equipment company -- treat their island headquarters as a totally integrated, indoor-outdoor laboratory.READ»

The Whip is the Lamborghini of Snowboards

Here's an innovation that Fast Company cover-boy Shaun White might love: A snowboard that overhauls how snowboards are designed. Four years in development, it's just been launched, at a cool price of $1899. Snowboards have always ...READ»

buxton

buxtonREAD»

Lesson #4: You learn by succeeding

A crutch can be an incredible time saver.READ»

Lesson #2: If you lack essential tools, invent them

Tilt the board and it rips.READ»

Moguls With a Mission

Tim and Diane Mueller are king (and queen) of the mountain. They run one of the country's most admired independent ski areas: a resort with a devoted following that maintains close ties to the community and -- surprise! -- makes money in a notoriously unforgiving business.READ»

What does a red-headed snowboarder have to do with strategic HR management?

Uniqueness, creativity, taking risks, seeing beyond the obvious... READ»

Less Hulk, More Bruce Lee

The striking power of Michael Jager.READ»

Winter Magic

An avalanche of industry firsts improve your snowbound fun.READ»

The Benefit of Utah Employee Benefits

Smart business owners also use benefits as a way to filter out bad candidates and attract exactly the candidates they hope to hire. READ»

Visions of Shaun White's Fall '09 Line for Target

A peek into the designs for the second season of Shaun White's clothing line for Target.READ»

How the Aeron Chair Inspired Burton

How the design of the iconic office chair inspired a breakthough snowboard binding from Burton Snowboards.READ»

Lesson #3: Never, ever accept the status quo

Apparatus-based, hands-on teaching.READ»

Does Social Media Make You Less Social

Just as I was thinking that this Social Media phenomena was actually making me more social, along came this post by Bill Cammack over on FastCompany's new website, which I am liking a lot .. but a post is forthcoming on that soon. ...READ»