For years, the founders of Chorus snowboards played backup singers to male hotshots. Now these female athletes are belting out a powerful solo brand -- a snowboard company built for women, by women who are hell-bent on respect.READ»
As winter continues to dump record amounts of snow, sports enthusiasts are salivating at the thought of fresh powder for skiing and snowboarding. And since ski resorts are incredibly vulnerable to climate change, it makes sense that ...READ»
The fastest way down the mountain is on a snowboard. And the fastest way to learn to snowboard is Boone Lennon's revolutionary "Quick Carve System."READ»
You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»
As we head toward Y2K on skis, snowboards, bikes, and skates, the people at K2 -- a top-of-the-line recreational equipment company -- treat their island headquarters as a totally integrated, indoor-outdoor laboratory.READ»
Here's an innovation that Fast Company cover-boy Shaun White might love: A snowboard that overhauls how snowboards are designed. Four years in development, it's just been launched, at a cool price of $1899.
Snowboards have always ...READ»
Tim and Diane Mueller are king (and queen) of the mountain. They run one of the country's most admired independent ski areas: a resort with a devoted following that maintains close ties to the community and -- surprise! -- makes money in a notoriously unforgiving business.READ»
We've put in our time lauding the slick and well-designed Olympic uniforms. These are the other ones. Amid the pageantry of competition, a surprising number of athletes trotted, slid, or squatted into the ready position in garb that ...READ»
