We've put in our time lauding the slick and well-designed Olympic uniforms. These are the other ones. Amid the pageantry of competition, a surprising number of athletes trotted, slid, or squatted into the ready position in garb that ...READ»
Professional Snowbarder/2006 gold medal winner/duder superhero Shaun "Flying Tomato" White is nothing if not a multi-tasker. The subject of Fast Company's February 2009 cover story, he's turned down as many lucrative offers as he's ...READ»
As winter continues to dump record amounts of snow, sports enthusiasts are salivating at the thought of fresh powder for skiing and snowboarding. And since ski resorts are incredibly vulnerable to climate change, it makes sense that ...READ»
Casts are for third-graders. Exos Medical's high-tech braces, splints and casts--which go on sale this month--are adjustable, breathable, lightweight, clean, and waterproof. They also happen to look damn cool.READ»
Here's an innovation that Fast Company cover-boy Shaun White might love: A snowboard that overhauls how snowboards are designed. Four years in development, it's just been launched, at a cool price of $1899.
Snowboards have always ...READ»
Just as I was thinking that this Social Media phenomena was actually making me more social, along came this post by Bill Cammack over on FastCompany's new website, which I am liking a lot .. but a post is forthcoming on that soon. ...READ»
Jonny Goldstein interviewed me back in August 2007 on his show Jonny's Par-Tay [link]. Looking at the countdown timer to the end of the show, around -18:00 he asks me "So... Did you feel a little lonely before you got into all the ...READ»
For years, the founders of Chorus snowboards played backup singers to male hotshots. Now these female athletes are belting out a powerful solo brand -- a snowboard company built for women, by women who are hell-bent on respect.READ»
Tim and Diane Mueller are king (and queen) of the mountain. They run one of the country's most admired independent ski areas: a resort with a devoted following that maintains close ties to the community and -- surprise! -- makes money in a notoriously unforgiving business.READ»
You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»
As we head toward Y2K on skis, snowboards, bikes, and skates, the people at K2 -- a top-of-the-line recreational equipment company -- treat their island headquarters as a totally integrated, indoor-outdoor laboratory.READ»
