Topic: Snickers

Tone Deaf Chronicles: Snickers Kills Fan Site

We've heard the story before: Brand wants to inspire user generated content. Brand inspires user generated content. Brand hires lawyers, and shuts down user generated content.  Think, record labels and Napster users. Think, ...READ»

How Spin-Off Brands Survive In the Supermarket Serengeti

Our Brandthropologist studies "brand bloodlines": How brand families perform in the wilds of the grocery shelves.READ»

• The Brandthropologist

Numerology: The Business of Candy

Don't snicker at the confectionery business: Sales in the $32 billion -- plus industry are expected to be up almost 4% this year. Until candy's Christmas arrives on October 31, sate yourselves with these informational bonbons, which, thankfully, can be enjoyed guilt-free.READ»

GLAAD's Helping Hand

Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.READ»

• More on Gay Marketing

Sugar Shock

It's 3 p.m. You're getting sleepy. Can the latest "super" snacks perk you up?READ»

Ad Nausea

Few people at Masterfoods are snickering behind their hands this week, as the company, a division of Mars, has come under fire for the Snickers ad that aired during the Super Bowl. After complaints from organizations such as the ...READ»

Grab a Super Big Gulp of 7-Eleven's New $3.99 Vino for the Masses

Now you can pull off the road, pop into 7-Eleven and grab a chardonnay with stone fruit tones or a plum-like cabernet sauvignon, both of which pair perfectly with Go-Go Taquitos or a 1/4-pound Big Bite. 7-Eleven's new brand of ...READ»

Fast Forward 2005: <span>96-101</span>

The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»

Have We Got a Consulting Deal for You!

Consultant Debunking UnitREAD»

Fast 50 Face-off: A Conversation with Innovation Guru Dev Patnaik

Innovation specialist Dev Patnaik of Jump Associates on which companies were ingenuity champs and which ones needed to "kick it up a notch."READ»

• Presenting the 2008 Fast 50
• The World's Most Innovative Companies

Living Dangerously - Issue 29

In My Humble Opinion: How do we understand leadership? Badly. No, stupidly.READ»