BYHeath Row Relevancy Score: 100 Mon Mar 21, 2005 at 1:56 PM
The cap from my lunchtime bottle of Snapple reports that there are more than 61,000 pizzerias in the United States. 61,000.
There's even a National Association of Pizzeria Operators and a trade magazine, Pizza Today. Who knew?
This ...READ»
BYLinda Tischler Relevancy Score: 100 Wed Mar 4, 2009 at 3:51 PM
What's an iced tea got to do to get respect these days? That's the question that tormented Snapple executives as they saw their product get squeezed in the bodega and pizza shop refrigerator cases by an assortment of enhanced ...READ»
BYDan Heath Relevancy Score: 89 Wed Oct 14, 2009 at 2:22 PM
Chip and I love Snopes.com, the urban-legend clearinghouse. See its write-up of the false Snapple/KKK legend. In Made to Stick, we have a long section about testable credentials in the Credible chapter of the book. (Here's an excerpt ...READ»
BYC.C. Chapman Relevancy Score: 86 Tue Nov 10, 2009 at 7:51 AM
Does an author need a publisher anymore? Are the rules of book publishing crumbling? Successful thriller writer J.C. Hutchins shares his thoughts.READ»
The House bill to limit marketing to the military is a good safeguard from unfair products or services, but the notion of marketing to a captive audience shouldn't be discounted. Some may argue that such direct marketing -- soldiers ...READ»
BY Larry Olmsted Relevancy Score: 50 Thu Nov 20, 2008 at 5:15 PM
Many marketers misjudge the razor line between buzz and bust when it comes to offbeat marketing campaigns. When these crazy stunts work, they can be very successful, often resulting in millions of dollars in free advertising. When they fail, they can cause spectacular embarrassment, cost jobs, and even attract lawsuits.READ»
The best thing that ever happened to organic tea company Honest Tea or a slow but controlled brand implosion?Coca-Cola announced today that it is buying 40% of Honest Tea, the nation's largest selling brand of organic bottled tea. ...READ»
This just in: the bottled water industry is actually good for the environment. That's what Kim Jeffrey, chief executive of Nestle Waters, claims in a recent Q&A for the New York Times.
Not only do bottled water companies work hard ...READ»
Biz touches on eBay's acquisition of a minority interest in Craig's List, joking about the effect -- and impact -- of the service's founder's "checks and balances."
Call me a Cassandra, but today's 25% purchase of ...READ»
BYDanielle Sacks Relevancy Score: 15 Wed Feb 18, 2009 at 5:25 PM
Back in June I got a pitch from Cliff Freeman's PR guy: "Cliff Freeman & Partners--the ultimate Fast Company ad agency?" Having followed the industry for long enough and having recently written a piece on Cliff Freeman's Canadian ...READ»
BYLinda Tischler Relevancy Score: 13 Wed Dec 19, 2007 at 8:38 AM
How do you launch a software business staffed by Web-wary employees and targeted at a tech-averse audience? Start with passion, add funding, season with experience, and serve.READ»
BY Gary Hamel Relevancy Score: 13 Wed Dec 19, 2007 at 12:38 AM
Conventional wisdom says to get back to basics. Conventional wisdom says to cut costs. Conventional wisdom is doomed. The winners are the innovators who are making bold thinking an everyday part of doing business.READ»
