BYAriel Schwartz Relevancy Score: 83 Thu May 14, 2009 at 3:39 PM
Instead of tossing that bag of Doritos in the trash, consider sending it back to Frito-Lay. It might just get turned into a tote bag.
Frito-Lay has announced that it's opening 1,000 collection sites in the U.S. for used snack ...READ»
BYLynne d Johnson Relevancy Score: 61 Wed Oct 11, 2006 at 3:37 PM
Here's an interesting story of a company taking a grassroots approach to market a new product.
The product: PepsiCo's Baked Doritos and Baked Lay's potato chips -- an attempt at an image overhaul as the company is often criticized ...READ»
BYAriel Schwartz Relevancy Score: 40 Fri Oct 23, 2009 at 1:44 PM
We're big fans of Terracycle--the upcycling company that made used junk food wrappers cool--and continue keep tabs on the New Jersey-based company as expands it reach, first into the international market, and now into ...READ»
BYAriel Schwartz Relevancy Score: 36 Fri Jun 12, 2009 at 2:23 PM
Ultra-popular upcycling company TerraCycle is introducing its reclaimed products to the global market with a new program in Brazil. 59 Wal-Mart stores in São Paulo, Curitiba and Recife are putting up collection points for Frito-Lay ...READ»
Monday at ad:tech, I attended a panel called "Why You Should Create a Corporate Social Media Platform" and today I found myself at "The Intricacies of a Great Viral or Word-of-Mouth Marketing Program." What do these two events have ...READ»
