Companies are leaping aboard the social media platform left, right and center...but a recent re-design to Skittles.com shows that it's not a simple game to play. Skittles change was forced by social media abuses.
Last year ...READ»
Earlier this week, marketing firm Virtue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world...READ»
Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ»
Something new is happening on Skittles.com. The company isn't putting its real estate to work as a marketing platform--singing the vast and socially beneficial aspects of Skittles.
Instead, they have turned their homepage over ...READ»
Twitter has been a-tweet since 2006, but the first three months of 2009 have delivered the micro-blogging service unprecedented traffic, usership and media cachet. In the parlance of mad-haired Gladwell disciples, Twitter is ...READ»
How far would you go to build your brand? Would you turn your website’s homepage into a snaphot of what people are saying about your product via a twitter feed if you knew it would generate buzz and make your website go ...READ»
Working from home isn't always as ideal as people would like to think. At the end of the day, you have a job to do just like your friends who work in an office, only you have the added obstacle of every possible distraction to keep ...READ»
Nau aims to set its clothing apart by designing around a triple imperative: beauty, sustainability, and performance. Here, head designer Mark Galbraith unfolds the story behind a signature Nau item--the women's Courier Windshirt ($180).READ»
