Got soy? Scott Lutz and his colleagues at 8th Continent aim to create an innovative player in a fast-growing segment of the food business. The formula: Use the clout of their corporate parents (DuPont and General Mills) and the brains of executives who think different.READ»
Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women.READ»
