Topic: Silver Spring

The Forgiving World of Social Media Lead Generation

Unlike advertising and direct marketing, social media campaigns afford a marketer time and budget for failure. Do you agree?READ»

Google Ventures Invests in Silver Spring's Smart Grid Technology

Silver Spring Networks, a flush smart metering company, is one of Google's first investments in its newly-created venture fund. The company develops networking boards for power meters that monitor and curb electricity consumption. ...READ»

Influence Shift Marches On

Is it time for PR professionals and corporate marketers to shed antiquated notions about where to find centers of influence?READ»

Racism in Social Networks

Are social networks inherently racist? This is an uncomfortable question, yet it's important to ask.READ»

The Quality vs. Quantity Question

When it comes to blog readership and Twitter followers, what is more important -- quality or quantity?READ»

Hitler, September 11th and Examples of Inept Brand Management

Companies are testing the boundaries when it comes to brand promotion in an attempt of find a balance between shocking and downright offensive. READ»

Bitter Taste for Social Media Insourcing

Is there a role for a consultant in the corporate social media mix? One client argues “no.” I contend “yes.” READ»

Why "Sell" Isn't a Four Letter Word

Social media for lead generation and promotion. Some say "no." I argue that it can be appropriate.READ»

Interlude: Freedom to Connect

When you're organizing a conference, the little things matter. And I'd like to note two of Freedom to Connect's details that have really made the gathering a rich experience. First of all, the venue. Held at the AFI Silver Theatre ...READ»

Dealing with the Rumor Shrill

How can Apple best manage the negative impact rumors about Steve Jobs' health are having on the company?READ»

1 Million Smart Meters for Energy Smart Miami Program

Miami is the fourth largest city in the U.S., and possibly the next big smart meter-equipped city--if Florida Power & Light's (FPL) ambitious project is completed. Miami-Dade county announced yesterday morning a $200 million ...READ»

Feedback

China in Africa We warned that Richard Behar's groundbreaking article on China's resource grab in Africa in the June issue was the longest piece this magazine has ever published, so we were happy to hear from so many readers who ...READ»

• Updates

Corporate Rats Running Wild

  Jack Nicholson, Leonard DiCaprio and Matt Damon delivered exceptional performances in the 2006 crime flick The Departed. The basic premise: Nicholson (the mob boss) leans on his police informant to find an undercover officer ...READ»

Where's the Beef? Jumpstarting Your Next Viral Marketing Campaign

I grew up in a viral era. I was born the same year the advertising jingle “I’d like to buy the world a Coke and keep it company” was reworked into a top ten pop song. Years later, my room was decorated with posters of ...READ»

A Tale of Two Entrepreneurs

Two executives at dramatically different points in their careers. Yet, their drive and commitment to building a success story in a challenging economic environment are strikingly similar.READ»

2009 Encore Opportunity Award Winners...Retirement, Redefined

There are four major work+life fit transitions that spark a fundamental rethinking of the way work fits into the rest of life: parenthood, illness, elder care, and retirement.  Historically, our response to each of these reset ...READ»

Too Many FUs

  George Parker knows advertising. There’s no doubt about that. His column in the now defunct Marketing Computers magazine was a must read. Parker dissected campaigns from industry leading companies like HP, Dell and Intel, often ...READ»

Bloggers in the PR Pecking Order

When launching a public relations initiative where should we prioritize bloggers in the order of outreach? Do we connect with them prior to industry analysts? How about the trade press? These questions were top of mind ...READ»

Google, Yahoo Seed Funders Look to Energy-Saving Companies

In the May issue I wrote about how the UC Davis Energy Efficiency Center is making efficiency sexy as an investment to Silicon Valley VCs and big companies alike. Now The New York Times has caught on, reporting that Sequoia ...READ»

• UC Davis's Energy Efficiency Center Makes Conservation Sexy

Booz Allen's Story of Resilience

Booz Allen Hamilton’s Dr. Ralph Shrader has the CEO look.    Neatly coiffed silver hair.  Check.  Well tailored dark suit, pressed shirt and bold tie.  Check…check…check.  Cufflinks embossed with the ...READ»

Pushing the Limits: A Look at ACLU and PETA

It was during this event that the world first heard of the organization behind the controversy, PETA. Since then, PETA has graced the headlines on many occasions: "Nude PETA Women Shower at 7th and Penn." and "PETA profits from animal suffering..."READ»

T-Mobile Joins the Smart-Grid Wireless Network Brigade

Cellphone carriers like Verizon and AT&T have already staked claims in the digital smart-grid industry with their wireless networks. Now T-Mobile is playing catch-up by partnering with smart meter maker Echelon and developing ...READ»

Spielberg, Lonelygirl15 and the Entertaining of PR

If I could hire any two people in the world to join my public relations consultancy who would it be?    The answer today sure is different than a mere 18 months ago.  I would have most likely rattled off the name of a ...READ»

Advertising and PR in the New Media Era

Wherever people of similar interests congregate marketers are soon to follow.  It happened with newspapers and radio.  Then in the 1960s broadcast television ushered in the great era of advertising which was followed 25 years ...READ»

More Google PowerMeter Details Revealed

Green geeks have been abuzz over Google's PowerMeter, the search engine's first foray into the smart grid industry, since it was announced this past February. Up until this point, we've only had a few details to work with, but now ...READ»