Topic: Siemens AG

The 8 Most Exciting Solar Projects in the U.S. [Updated]

We look at some of the most exciting solar projects--both existing and planned--in the country. READ»

Nokia Siemens Sued by Iranian Activist for Aiding Government Spying

Iran's Green Movement might want to consider switching to BlackBerry for its call-to-action tweets.READ»

Major Companies Are Downloading the Data From Those 100 Million Public Facebook Profiles

Yesterday, a white hat hacker (the good kind) made the public data from 100 million Facebook profiles available to everyone. Today, somebody found out who's interested in it. The names include Apple, Disney, the Church of Scientology, Halliburton, and the UN.READ»

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.READ»

Could Natural Gas Replace Coal Power?

As much as many of us wish it were possible, we can't just uproot aging coal plants and replace them with intermittent sources like wind and solar--we do still need reliable sources of energy that are guaranteed to work 24/7. That's ...READ»

Solving the Design Paradox: Budgets Come From the Top Down, But Design Happens From the Bottom Up

Great design comes from great leadership, and that leadership is born within a company.READ»

Deep Water Oil Wells Stink, What About Deep Water Wind Farms?

Deepwater tech may be in an, ahem, black spot in its history at the moment, but these sort of deep ocean mega-constructions aren't just for oil. How on Earth do you affix an offshore wind farm in ocean waters over 300 feet deep? ...READ»

The Man Who Changed the Ears of the World: R.I.P. Dr. Fritz Sennheiser

Musicians, and those who toil in the radio, TV or film industries may find life today sounding quieter, a little less crisp, even. Dr. Fritz Sennheiser, the founder of the eponymous family engineering firm, has died a few days after ...READ»

The Magic Question That Accelerates Sales

Many years ago, I worked for a company that provided IT systems integration services to large electronics manufacturers. Projects could run over $10M so each deal was significant.  One night, I had dinner with the COO of a ...READ»

Rebecca Parsons, CTO of Thoughtworks

Computer science might still be a boys club, but women like Rebecca Parsons are kicking in the back door. Companies such as Siemens, Barclays, and Cisco Systems rely on global consultancy Thoughtworks to build, fix, and improve their computer networks.READ»

A New Link Added to the World's Largest Solar Pipeline: First Solar

We're written about Desertec, a solar pipeline spanning from North Africa and the Middle East to Europe, extensively. When the $555 billion project is completed, it could provide up to 15% of Europe's total electricity needs. The ...READ»

Most Innovative Companies - Technology

Sponsored by by Mark ...READ»

Most Innovative Companies - Transportation

Sponsored by by Cliff ...READ»

Wall Street's Mood Reflects China's Growing Dominance

Wall Street's new sarcastic catch-phrase; “The United States of China”.  Accurately reflects, China's two trillion dollar sovereign wealth fund surplus that just snapped up over $9 billion worth of shares in some of ...READ»

China's New Train Is Faster Than a Speeding Bullet

China's new train is the fastest in the world, traveling at an average speed of 217 miles per hour. Passengers making the 663 mile trek from central China to south China will see their trip time cut from six hours to just two hours ...READ»

$100k Siemens High School Science Prize Good for Way More Than Wedgies

At this year's Siemens Competition, held at NYU over the weekend, the list of projects included a urine test to detect colorectal cancer, a new method for using nanoparticles to deliver insulin and other medications, and high-tech archeological analysis.READ»

Lessons From Fossil-Fueled Rats

How do we pay for decarbonizing the global economy?READ»

Taipei 101 Skyscraper to Be World's Tallest Green Building

The Empire State Building may be set to become the world's most famous green office building, but the Taipei 101 building in Taiwan is gunning for the title of "World's Tallest Green Building," with $1.8 million in upgrades that ...READ»

Hopenhagen: Turning the World's Attention to the Cop15 Summit

This December, a group of global leaders from 192 countries will converge in Copenhagen for the United Nations Climate Change Conference (COP15), one of the most critical environmental summits in recent history. But as the U.N. ...READ»

• Designers Accord Case Studies

E.ON Unveils World's Largest Wind Farm

Texas is home to the world's biggest wind farm, according to officials at E.ON Climate & Renewables. The wind energy company recently put the finishing touches on its 781.8 megawatt (MW), 627-turbine facility in Roscoe, Texas. ...READ»

Who’s Hiring? Week of 9/25/09

Who's Hiring is a weekly survey of companies showing the highest hiring activity. Not only is this valuable for job seekers, but for business analysts, corporate strategists, marketers, salespeople, investment analysts, financial advisers, and others who are interested in companies experiencing growth. Despite the recession, these companies are all expanding. READ»

Amazon Basics: Branding Advice for Jeff Bezos from 11 Marketing Experts

Memo To: Jeff Bezos, Founder and CEO of Amazon.comMemo From: Fast Company Marketing Roundtable AdvisorsRE: Amazon Basics brandingThis past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand ...READ»

Market Research 3.0 Is Here: Attitudes Meet Algorithms in Sentiment Analysis

This is the marketer's and researcher's dream. Reconciling the natural tensions that challenge and befuddle brand planning:Feelings & FactsSentiments & Statistics Qualitative & QuantitativeFocus Groups & ...READ»

Does Branding Pay Off for Colleges? Harvard Thinks So.

It has taken a while for branding to seep into the world of higher education. Traditionally universities and colleges have not been staffed by professional marketers. There has been a revulsion toward the concept of Customers, in ...READ»

This Five-Letter Word Is Key to Marketing Success: B-R-A-N-D

While the concept of personal branding has taken off, corporate branding seems to go in and out of favor. Economic cycles may have a lot to do with that. With the growth of the Internet and social technology tools, personal branding ...READ»