Topic: Shel Holtz

Building Trust with Transparency

Fast Interview: The co-author of "Tactical Transparency" on how companies can use authenticity and social media tools to reinforce their brands and create relationships with customers.READ»

• Tactical Transparency and Organized Authenticity

The Rare But Vicious Attacks Of The Online Customer (And What To Do About It)

I thought I had a marketing death-match for you. I had it all plotted out: Mitch Joel versus Hobson & Holtz. Battle of the marketing giants!But, like so much that starts out grandiose in the mind, the premise quickly whimpered and ...READ»

Just Say No: Why AOL's Infamous Customer Service Debacle has Become the Ultimate Marketing Cliche

Let's say you're writing a marketing book. Advice: Under no circumstance regurgitate the story of Vincent Ferrari, the blogger who posted a recording of his call with an AOL rep who tried to prevent him from canceling his service.READ»

Socially Secure - What I Learned at BlogWorldExpo '07

I attended BlogWorld Expo last year for my company, BlogTalkRadio (I'm VP, Business Development) and enjoyed a number of solid sessions and prime networking. My focus in terms of what I wanted to learn about from the event, ...READ»

Be Quoted When a Reporter Covers Your Kind of Story

Other than inadvertently becoming part of a scandal, crisis or other notably bad or good news, here’s the most likely method for becoming part of a media story – in a positive way. Get briefed on stories for which reporters, ...READ»

On the Road . . . Again

Business travel doesn't have to be so much work. Three smart blogs tell you who to fly, where to stay, and how to deal.READ»

Many Channels, Many Messages, Many Problems for PR

From the panel on The Changing Face of PR at the 2006 Corante Innovative Marketing Conference: The session started with a discussion of whether or not press releases are dead. The conclusion: Press releases are not the be-all and ...READ»

Russ Klein Interview: Explaining Social Currency

The first podcast interview by FIR's Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference. Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he ...READ»

Wikipedia, Vol. 2: Encyclopedia Smackdown

Much like a Wikipedia entry, our discussion of the online encyclopedia is nothing if not dynamic. In fact, it's already time for an update. As FC Now reader Shel Holtz points out, the science journal Nature posted an article ...READ»

The Blog's New Role in Crisis Communications

Shel Holtz is principal of Holtz Communication and Technology. After a rather general and basic morning introduction to the practice of business blogging at the New Communications Forum in Napa, California, he provided an in-depth ...READ»