Topic: Shaun White

A 90-Foot Ramp, the East River, and Shaun White: Who Will Win?

Shaun White will be in New York City this week for the Red Bull Snowscrapers event on Thursday, February 5th. He and 15 of the world's best snowboarders will launch off a 90 foot ramp and compete for $100,000 in prize ...READ»

Visions of Shaun White's Fall '09 Line for Target

A peek into the designs for the second season of Shaun White's clothing line for Target.READ»

Shaun White's Business is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»

• Inside the White House

Editor's Letter: What Obama and Shaun White Have in Common

When we decided to put Barack Obama on our cover early last year, he was trailing well behind Hillary Clinton in the polls. We were cautioned by magazine insiders about the risk, but by the time our article was finished and hit ...READ»

The Business of Being Shaun White [exclusive video]

My cover story on Shaun White was bound to take one of two angles.READ»

• Shaun White's Business is Red Hot

The Whip is the Lamborghini of Snowboards

Here's an innovation that Fast Company cover-boy Shaun White might love: A snowboard that overhauls how snowboards are designed. Four years in development, it's just been launched, at a cool price of $1899. Snowboards have always ...READ»

Feedback

Fighting Words We like our columnists to stir up controversy, and Nancy Lublin certainly came through in Fast Company's first Do Something column, "No Vacancy." Readers felt strongly, both pro ("a spanking good article") ...READ»

• Update

Letter From the Editor: Think Randomly, Execute Strategically

A delegation of Scottish CEOs came by our offices recently. They were on a four-day tour of U.S. companies -- Apple, Cisco, and so forth. Their goal was both information and inspiration, about how best to keep their businesses, ...READ»

Terminator Salvation: McG Video Interview Part 1 [exclusive]

In preparation for Skynet's apocalyptic assault--the opening of Terminator Salvation on May 21--Fast Company is preparing its own onslaught of exclusive material, starting with this clip of director McG and Special Effects ...READ»

Shaun White's Dream House: Every Surface Built for Skateboarding

If you're a fan of MTV's Cribs, you've probably seen one of the several episodes featuring skateboarders like Tony Hawk or Steve-O, of Jackass fame. Hawk had a half-pipe built in the backyard; Steve-O settled for a bootleg ...READ»

Tiger Woods on Twitter, Facebook, and the Marketing of Pro Athletes

Tiger Woods isn't hooked on Twitter like Shaq, but he's keenly aware of how important social media is becoming to pro athletes who are creating a personal brand.READ»

Dear Kate Moss, Advice for Michael Phelps?

Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»

The 10 Most Creative People in Sports...

Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»

• The 100 Most Creative People In Business

Fast Company Traffic Report for January 2009

What was popular on FastCompany.com last month? Click through to find out.READ»

Letter From The Editor

Touching the Future.READ»

HP's Viral Video Maneuver

What better way to garner the attention of the YouTube generation than with your own brand of viral videos. Yesterday I watched the premiere of HP's latest installment in its "The Computer is Personal Again" campaign on Vibe.com, an ...READ»

Jenny McCarthy Teaches Fitness on the Wii, with Semi-Annoying Real-Time Feedback

Like working out to exercise videos but wish they gave personalized feedback? Fan of Jenny McCarthy? If you answered yes to both questions, Ubisoft's new fitness game for the Nintendo Wii, Your Shape, could be for you. The key ...READ»

Fast Company Recommended Events: December-January 2008

Coming in December and January: a "chip tunes" fest in New York, the World Economic Forum, and National Pie Day.READ»

• Spend: 10 Years of the Euro
• Count: Really Big Business

Fast 50 Updates

Thirty-three of the companies on last year's Fast Company 50 didn't make the list this time. But that doesn't mean they've lost their luster. Here's what they've been up to.READ»

Terminator Salvation: What You Missed So Far

Ever since director McG graced the cover of our May issue, we've been preparing for the Terminator Salvation invasion (which begins tonight in theaters) with a series of articles, videos and slideshows. Here's a cheat sheet for ...READ»