Shaun White will be in New York City this week for the Red Bull Snowscrapers event on Thursday, February 5th. He and 15 of the world's best snowboarders will launch off a 90 foot ramp and compete for $100,000 in prize ...READ»
What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y’s Adrenaline Junkie, Sergey Brin is Gen X’s New...READ»
Professional Snowbarder/2006 gold medal winner/duder superhero Shaun "Flying Tomato" White is nothing if not a multi-tasker. The subject of Fast Company's February 2009 cover story, he's turned down as many lucrative offers as he's ...READ»
Fighting Words
We like our columnists to stir up controversy, and Nancy Lublin certainly came through in Fast Company's first Do Something column, "No Vacancy." Readers felt strongly, both pro ("a spanking good article") ...READ»
Here's an innovation that Fast Company cover-boy Shaun White might love: A snowboard that overhauls how snowboards are designed. Four years in development, it's just been launched, at a cool price of $1899.
Snowboards have always ...READ»
When we decided to put Barack Obama on our cover early last year, he was trailing well behind Hillary Clinton in the polls. We were cautioned by magazine insiders about the risk, but by the time our article was finished and hit ...READ»
A delegation of Scottish CEOs came by our offices recently. They were on a four-day tour of U.S. companies -- Apple, Cisco, and so forth. Their goal was both information and inspiration, about how best to keep their businesses, ...READ»
The Winter Olympics start later this week, which means fans will soon be subjected to ads from the usual suspects, e.g. McDonald's, Visa, Coca-Cola. But Red Bull, which usually steers clear of mainstream sports in favor of alternative ...READ»
In preparation for Skynet's apocalyptic assault--the opening of Terminator Salvation on May 21--Fast Company is preparing its own onslaught of exclusive material, starting with this clip of director McG and Special Effects ...READ»
In preparation for Skynet's apocalyptic assault--the opening of Terminator Salvation on May 21--Fast Company is preparing its own onslaught of exclusive material, starting with this clip of director McG and Special Effects Supervisor ...READ»
If you're a fan of MTV's Cribs, you've probably seen one of the several episodes featuring skateboarders like Tony Hawk or Steve-O, of Jackass fame. Hawk had a half-pipe built in the backyard; Steve-O settled for a bootleg ...READ»
Despite having their own microblogging service, Google wasn't about to be left out of the Twitter festivities this week. They announced two new services today, Replay and Follow Finder, that are some of the best Twitter tools available.READ»
Tiger Woods isn't hooked on Twitter like Shaq, but he's keenly aware of how important social media is becoming to pro athletes who are creating a personal brand.READ»
Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»
EA: Gamer's GamesEA showed that it really wanted to connect with its fans, announcing a reward community for those who play its shooters dubbed EA Gunclub (a name so politically charged that it's certain to arrive with a bang). To ...READ»
The Vancouver Olympics is especially exciting because it combines all of our favorite things: Twitter, Facebook, Google Street View, recycled computer guts, iPhone apps, and mind-controlled light shows. Oh, right, and sports, I ...READ»
Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»
Phillips-Van Heusen, an international fashion conglomerate that owns Kenneth Cole and Izod, announced Monday it would buy Tommy Hilfiger for $3 billion. The New York Times and others have emphasized the...READ»
