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Topic: Shaun White

  
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E3 Day 0: Wins for EA, Ubisoft, and Microsoft - But Activision Shows Us a Good Time

EA: Gamer's GamesEA showed that it really wanted to connect with its fans, announcing a reward community for those who play its shooters dubbed EA Gunclub (a name so politically charged that it's certain to arrive with a bang). To ...READ»

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Big Companies and Sponsors Taking Notice of Professional Gaming

Major League Gaming shoots for being the next lifestyle brand for young men.READ»

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Ubisoft Pushing for Games to Go Green

The huge European game published introduces two new initiatives to make video games eco-friendly.READ»

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Some of the Best Twitter Apps Are Made by Google

Despite having their own microblogging service, Google wasn't about to be left out of the Twitter festivities this week. They announced two new services today, Replay and Follow Finder, that are some of the best Twitter tools available.READ»

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Phillips-Van Heusen Acquires Hilfiger for $3 Billion

Phillips-Van Heusen, an international fashion conglomerate that owns Kenneth Cole and Izod, announced Monday it would buy Tommy Hilfiger for $3 billion. The New York Times and others have emphasized the...READ»

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Examining Risk Takers: Segments, Stats, Brands, Facts

What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y’s Adrenaline Junkie, Sergey Brin is Gen X’s New...READ»

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The Terminator Economy: Passion Comes First

In preparation for Skynet's apocalyptic assault--the opening of Terminator Salvation on May 21--Fast Company is preparing its own onslaught of exclusive material, starting with this clip of director McG and Special Effects Supervisor ...READ»

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Today in Most Innovative Companies

Daily news of note about our Most Innovative Companies, including Google, Facebook, Apple, Microsoft, Twitter, and Funny or Die.READ»

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The Tech of the 2010 Olympic Winter Games

The Vancouver Olympics is especially exciting because it combines all of our favorite things: Twitter, Facebook, Google Street View, recycled computer guts, iPhone apps, and mind-controlled light shows. Oh, right, and sports, I ...READ»

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Winter Olympics Sponsor Smackdown: Red Bull vs. Coke

The Winter Olympics start later this week, which means fans will soon be subjected to ads from the usual suspects, e.g. McDonald's, Visa, Coca-Cola. But Red Bull, which usually steers clear of mainstream sports in favor of alternative ...READ»

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A Ski Bum's Ultra-Green Dreamhouse

A gold-medal worthy series of innovations to keep a home green.READ»

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Snowboarder Shaun White Just Built the Secret Playground You've Dreamed of Since Age 13

Professional Snowbarder/2006 gold medal winner/duder superhero Shaun "Flying Tomato" White is nothing if not a multi-tasker. The subject of Fast Company's February 2009 cover story, he's turned down as many lucrative offers as he's ...READ»

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Jenny McCarthy Teaches Fitness on the Wii, with Semi-Annoying Real-Time Feedback

Like working out to exercise videos but wish they gave personalized feedback? Fan of Jenny McCarthy? If you answered yes to both questions, Ubisoft's new fitness game for the Nintendo Wii, Your Shape, could be for you. The key ...READ»

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Tiger Woods on Twitter, Facebook, and the Marketing of Pro Athletes

Tiger Woods isn't hooked on Twitter like Shaq, but he's keenly aware of how important social media is becoming to pro athletes who are creating a personal brand.READ»

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Visions of Shaun White's Fall '09 Line for Target

A peek into the designs for the second season of Shaun White's clothing line for Target.READ»

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The 10 Most Creative People in Sports...

Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»

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Letter From the Editor: Think Randomly, Execute Strategically

A delegation of Scottish CEOs came by our offices recently. They were on a four-day tour of U.S. companies -- Apple, Cisco, and so forth. Their goal was both information and inspiration, about how best to keep their businesses, ...READ»

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Terminator Salvation: What You Missed So Far

Ever since director McG graced the cover of our May issue, we've been preparing for the Terminator Salvation invasion (which begins tonight in theaters) with a series of articles, videos and slideshows. Here's a cheat sheet for ...READ»

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What does a red-headed snowboarder have to do with strategic HR management?

Uniqueness, creativity, taking risks, seeing beyond the obvious... READ»

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Shaun White's Dream House: Every Surface Built for Skateboarding

If you're a fan of MTV's Cribs, you've probably seen one of the several episodes featuring skateboarders like Tony Hawk or Steve-O, of Jackass fame. Hawk had a half-pipe built in the backyard; Steve-O settled for a bootleg ...READ»

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Terminator Salvation: McG Video Interview Part 1 [exclusive]

In preparation for Skynet's apocalyptic assault--the opening of Terminator Salvation on May 21--Fast Company is preparing its own onslaught of exclusive material, starting with this clip of director McG and Special Effects ...READ»

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Feedback

Fighting Words We like our columnists to stir up controversy, and Nancy Lublin certainly came through in Fast Company's first Do Something column, "No Vacancy." Readers felt strongly, both pro ("a spanking good article") ...READ»

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Dear Kate Moss, Advice for Michael Phelps?

Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»

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Fast Company Traffic Report for January 2009

What was popular on FastCompany.com last month? Click through to find out.READ»

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Fast 50 Updates

Thirty-three of the companies on last year's Fast Company 50 didn't make the list this time. But that doesn't mean they've lost their luster. Here's what they've been up to.READ»