Topic: Seventh Generation Inc.

Walking the Walk

As a final note for the day, I think the greatest frustration I have day by day is finding the way to challenge business leaders to expand their ideas about what is possible in making a difference in the world. When Seventh ...READ»

Seventh Generation Values

Good question Heath, and yes, we do practice our form of blended values at Seventh Generation. It is a fascinating challenge to integrate this notion into the company because to a large part there are so few rules, benchmarks and ...READ»

Great Law of the Iroquois Confederacy

There was a question about the company's name, Seventh Generation. Fifteen years ago, when we started the company, there was a Native American woman working for us. She knew the words of the Great Law of the Iroquois Confederacy, ...READ»

Profits with Purpose

This year, Fast Company embarked on an experiment: to apply to the for-profit sector the rigorous methodology developed by our partner Monitor Group for the Social Capitalist Awards. With help from Sara Olsen at Social Venture ...READ»

The Bravest Brands

Five companies that give people something worth fighting for.READ»

Another Comment on a Comment

I also want to comment on Peter Rees' comment under my The Wal-Mart We Know post. As I said, with the best of intentions Seventh Generation does a poor job selling to lower and middle-income people. Our products are generally too ...READ»

Radar Love

Radar is a publication of the UK based organization SustainAbility. The current issue looks at social enterprise and, if you follow the Fast Company Social Captialist Awards, the issue might interest you. Can you imagine a future ...READ»

Debunking the Myth of Sustainable Brands

There is no such thing as a 'sustainable brand.' Trouble is, the misnomer can lead to greenwashing and economic consequences, too. READ»

Building Blended Value

Since March 23, the Skoll Foundation has been running an online event focusing on blended value. The five-part Web conference explores the blending of economic, social, and environmental value creation. Discussions and debates will ...READ»

Walking the Walk II

Last month, guest host Jeffrey Hollender, author of What Matters Most, mentioned Seventh Generation's corporate social responsibility report. This week, Gap Inc. released its social responsibility report. The section on how they ...READ»

How TerraCycle Plans to Takeover the Garbage Industry

Fast Interview: In this Q&A, TerraCycle founder Tom Szaky talks about why eco-friendly products don't have to be expensive, his quest to corner the trash market, and why his wife performed in Carnegie Hall in a dress made from recycled juice pouches.READ»

• The Global Electronic Waste Problem

Guest Host: What Matters Most II

Thank you, Jeffrey Hollender, CEO of Seventh Generation and author of this month's Readers' Choice selection, for joining us this week in FC Now! I appreciated your ideas about -- and insights on -- socially responsible business, as ...READ»

From Hip-Hop to Geek Wisdom

A couple of weeks ago I attended Advertising Age's The Idea Conference, the ad trade's respectable attempt to bring together a mash-up of interesting thinkers. The one day brain dump began with an exceptionally freestyle monologue by ...READ»

John Mackey's Vision to Reshape Capitalism

John Mackey, the Libertarian CEO of Whole Foods, says not to worry: Capitalism and the invisible hand will cure the world's ills. But isn't it a little late to start believing in magic?READ»

• Conscious Capitalists Focus on the Ideals of Businesses

Self-Cleaning Kitchens Eliminate the Need for Detergent, Housework

The amount of detergents, solvents, and smelly kitchen-cleaners found on supermarket shelves is mind-boggling. Someday soon, though, these toxic agents of cleanliness could become relics of the past. Scientists at Purdue University ...READ»

The Wal-Mart We Know

Okay, here's my Walmart story. About 18 months ago Wal-Mart wanted to do business with Seventh Generation, offering us a chance to sell to customers we have struggled to reach. There are two distinct schools of thought in the ...READ»

Clorox & The Sierra Club Take On Method

Today's The New York Times' "Business of Green" special section has a fascinating article about the latest eco-marriage: Clorox and The Sierra Club. The "green trench warfare" Method's Adam Lowry refers to in ...READ»

Grappling with Customer Guilt II

Danielle's entry raises an interesting question, and one we've grappled with before in FC Now. I'm sure we'll continue to wrestle with the issue. Last November, Alison Overholt had a negative experience at Starbucks -- she ran away ...READ»

Social Enterprise: A Journey to Emancipated Nonprofits

Living in Vancouver, a favourite pastime is counting the number of cargo ships in the harbour. It's a symbol of regional prosperity, global connection and a touchstone to a rich nautical heritage. All of which get reappraised when ...READ»

Social Media & CSR: The Top 10 Sites for Creating Conversation

Sustainability, Corporate Social Responsibility, Green, Corporate Citizenship, Corporate Volunteering. Get into the conversation - It starts here. READ»

Measuring Footprints

A new program at Patagonia tells consumers about the eco-impact of its products -- and helps the company get greener.READ»

• 10 Ideas That Could Change The World

Less Hulk, More Bruce Lee

The striking power of Michael Jager.READ»

P&G's Sustainability Initiatives -- Not So Sustainable

The giant wants to sell $20 billion worth of eco-friendly innovations by 2013. But what about those controversial ingredients?READ»

• Wal-Mart: The New Green Giant?
• 9 Daring Ideas That Blend Fashion and Sustainability

Clorox Goes Green

Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain.READ»

• Are Beijing's Olympics Really Green?

The World's Most Innovative Companies

We canvassed the experts, analyzed the products, and crunched the numbers. From visionary upstarts to storied stalwarts, here are companies that dazzle with new ideas -- and prove beyond a doubt how business is a force for change. We call them the Fast 50.READ»

• Presenting the 2008 Fast 50
• The Faces and Voices of Google
• Slideshow: The World's 50 Most Innovative Companies