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Topic: Seth Godin

  
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Thank You

Thank you for ordering your free copy of Seth Godin's new book, Purple Cow. An email has been sent to you confirming your information. We will contact you via email early in March when we begin shipping the books. At that time, you'll ...READ»

TEAMWORK   |  3 comments

Needing (and Reading) Feedback II

Shortly after posting the entry about feedback earlier today, I realized that Seth Godin's March column -- which is featured on the home page today -- addresses the same topic from a slightly different angle. Instead of considering ...READ»

GODIN   |  Comment

I Finally Get Seth Godin - Eating The Meatball Sundae

I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read Seth’s blog, caught him on several podcasts, and read his ...READ»

End Corporate Constipation

With all of this talk of pushing creativity and "out of the box thinking," we have to discuss: Is it lack of great ideas or lack of great people who champion ideas that's standing in the way of innovation? Seth Godin has said it a ...READ»

Big Brands Need Not Apply

There's an interesting discussion going on at gapingvoid and Seth Godin's blog entitled, "the multi-billion dollar suicide pact between clients and television." As Hugh says, "Both Budweiser and Velveeta are permanently locked into ...READ»

Customer-Managed Relationships III

OK, so Heath beat me to it by nine minutes, but I'd like to add that your right to decide who is allowed to market to you took one on the chin today. Despite the 50 million people who had signed up for this, it may be a non-starter. ...READ»

Beware the Bloggers II

Ryan's entry earlier today reminded me of a Seth Godin column from early last year: You Are Your References. In that piece, Godin makes the case that references don't really matter when everybody's life is on the public record.READ»

Announcing: Change This

I've held off on commenting on Seth Godin's most recent project until it's live -- and it's a live wire! -- but I think its debut two days ago is worth noting -- especially given Keith's guest hosting this week and our discussions ...READ»

HUMOR   |  Comment

Liquid Purple Cows

Went out to a barbeque restaurant last night with some FC colleagues and when the dessert menu came, how could I not, as Seth Godin's editor, have been intrigued by the purple cow float? I honestly had never heard of such a dessert ...READ»

CULTURE   |  1 comment

Dissembling the Schedule II

In response to an entry yesterday, FC Now reader Rob reminded me of Seth Godin's June 2001 column. In that piece, Seth suggests that there is no correlation between success and the number of hours you work.READ»

Breakfast with Seth Godin

"White collar people are afraid of everything except following instructions," says Seth Godin, the Fast Company columnist and marketing guru. But Seth points out if you merely do what you're told to do it's the quickest route to the ...READ»

Making Your Benchmark II

Last August, I came across an online benchmarking service. Now, Seth Godin, challenges the very notion of benchmarking. I can benchmark everything now. The problem with benchmarking is that nothing but continuous improvement (except ...READ»

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Steal These Ideas

A letter from the founding editors.READ»

ILYA BODNER   |  Comment

WORKING SMART VS. WORKING HARD

            Many people associate working long hours with working hard. As a business owner, you might pat yourself on the back after a long, hard day at work. But business owners ...READ»

y45wyw45
SQUIDOO   |  23 comments

Will Squidoo Kill Your Company's Shot at (Free) Feel-Good PR on Twitter?

Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz--good and bad--from around the Web. In his blog, Godin says that these "conversations" are already ...READ»

Ivan Glickman
CAREERS   |  3 comments

Careers: Personal Branding and Seth Godin's PR Salvo

If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin. In ...READ»

EXPERT   |  Comment

Aiming high ye blogger?

Aiming high ye blogger? Keep trying…you may actually end up as a powerful expert blogger in your field.READ»

Ivan Glickman

My Job Is to Ask the Questions

This recent blog post by Seth Godin highlights the reasons why I blog: I've got something to say - but I don't know it's value to each reader.  Each time my finger hovers above the "post" button, I have a moment of ...READ»

BRAND   |  Comment

What Does Your Personal Brand Look Like?

Importance of protecting your personal brand. Quick read with a link to Seth Godin's blog.READ»

LIFE   |  Comment

Ebb and Flow

EBB Project work by nature has peaks of intense work effort and valleys (ebb!) where everything is moving along and you can get caught up on other tasks and priorities.  Use this time wisely to do what many call "the ...READ»

DAN HEATH   |  Comment

Voodoo Doughnut: Getting Noticed in a Crowded Market

If you're curious, check out Voodoo Doughnut and Zipcar--both businesses have managed to stand out brilliantly in crowded, mature marketplaces. My favorite book on the topic of standing out is Seth Godin's Purple Cow--it's a ...READ»

Permission Marketing

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed to almost everybody. Will you give him permission to come in and show you the future?READ»

Do You Buy the New Marketing?

It's new! It's radical! It's digital! And it's designed for you. That's the pitch from a hot new crop of books on marketing. Together, they amount to a cutting-edge curriculum for connecting with customers.READ»

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Get a Free Copy of Purple Cow...

Get a Free Copy of Purple Cow... Come back on Wednesday afternoon, January 15, and vote for your favorite marketing innovation. You'll then receive a free copy of Seth Godin's new book!READ»

Don’t be a snob about managing change

One of the most dangerous things you can do is think you’re different than everyone else. I have found that the best way to manage change is by asking for a lot of help. The question is, how do you know who to take advice ...READ»